Piggybacking onto celebrity news and gossip is one of the best ways to generate publicity for your own expertise. Commenting on Britney Spears' lousy parenting skills, her mother's apparent absence of parenting skills, or celebs bouncing in and out of rehab has never been easier. The article "Rise of the Hollywood Bad Girl" at [Read more...]
Dirty hotel glasses: Fodder for more TV I-team stories
More Publicity Hounds have responded to the items you've read here and here, about the Atlanta TV station's [Read more...]
New Year’s resolutions: Don’t make them on Jan. 1
Several years ago, I saw the same psychiatrist interviewed for a story about New Year's resolutions almost everywhere I looked. He was quoted as saying that Jan. 1 is the worst day of the year to make them. That's because most of us are stressed out from the holidays. We've overspent and overeaten. We're tired. We're cranky. And we're definitely … [Read more...]
Pay-per-placement PR pros and cons
If you're on a shoestring budget, pay-per-placement PR isn't for you.
But if you have the money to spend, it can land you on a top TV show or in a top-tier newspaper or magazine quicker than if you tried to pitch yourself.
Rather than paying a publicist or PR firm a retainer, regardless of whether they generate publicity for you, … [Read more...]
Product launch publicity: 7 steps if you have a small budget
If you're rolling out a new product or service, make sure you have a plan in place to promote it online and offline. No budget? That's OK. Maria Reyes-McDavis has a 7-step plan for those with just a small budget. Many of the tips require no money at all. As you're working the plan, remember to stress the value and benefits of your product or … [Read more...]
Decorators’ trade group needs publicity ideas
Nicka Stewart of Middletown, New Jersey writes:
"I started an organization with a partner last May. The Decorators' Alliance of North America offers professional affiliation, certification and continuing education for interior decorators. DANA is dedicated to the … [Read more...]
Chicago media expand opportunities for commentary
If you're pitching Chicago-area media like The Chicago Tribune, The Sun-Times and Chicago Public Radio, you have more opportunities than ever before to promote a particular … [Read more...]
Newspaper, radio layoffs, buyouts can work to your advantage
It's time to say buh-bye to some of your favorite reporters. Right now, all over the U.S., there's an exodus of experienced, high-profile, high-priced journalists taking early retirement. To boost profits, newspapers are offering buy-outs to some of their veteran staff members who will be replaced with cheaper, less experienced reporters and … [Read more...]
‘Dirty hotel glasses’ contest winner
Next time the Sheraton Suites, Embassy Suites or Holiday Inn hotel chains are looking for a PR spokesperson, they should choose the winning candidate from among Publicity Hounds who read my newsletter, "Craigslist: A Valuable Publicity Tool."
Last week, I told you about … [Read more...]
YouTube video creators: Provide written content, too
Publicity Hound Meryl K. Evans reminds us not to use YouTube or podcasting as a replacement for any written content we currently provide. "If you do, you could neglect a small but important audience-- those with disabilities. The deaf, like me, … [Read more...]
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