Piggybacking onto celebrity news and gossip is one of the best ways to generate publicity for your own expertise.
Commenting on Britney Spears’ lousy parenting skills, her mother’s apparent absence of parenting skills, or celebs bouncing in and out of rehab has never been easier.
The article “Rise of the Hollywood Bad Girl” at GlobeandMail.com explains what’s behind the 2007 implosion of these young women, including Mischa Barton, shown here, the former star of The O.C. On Thursday, the 21-year-old actress was arrested for investigation of driving under the influence of alcohol and possessing marijuana after being stopped by police in West Hollywood.
Publicity Hounds can also conclude from this article that’s it’s far more advantageous to piggyback off news about Hollywood’s bad girls instead of its bad boys. (See “Special Report #50: How to Piggyback onto Celebrity News to Promote Your Product, Service, Cause or Issue.”)