Publicity Hound Meryl K. Evans reminds us not to use YouTube or podcasting as a replacement for any written content we currently provide.
“If you do, you could neglect a small but important audience– those with disabilities. The deaf, like me, can’t follow the video unless it’s obvious from visuals.
“The blind miss out on visual cues.”
She said Jeff Crilley, the FOX News reporter in Dallas, includes a link to his video in every newsletter, “but thankfully he continues to provide content in the same newsletter.”The number of people with disabilities has grown, especially with Baby Boomers losing hearing and eye sight as a result of getting older.
Not using video yet in your PR campaign? You should be. Learn how. See “How to Make a Fortune with Video.”
I would also like to note that they will lose another significant segment — those of us on slow dial-up connections. Currently, I don’t have any real options, until DSL finally makes its way into our remote, rural area. I frequently have to bypass websites that rely too much on video content. And I have never watched a YouTube video.
Sigh. Such is life in the wild north woods.
Walt Shiel
Publisher, Slipdown Mountain Publications LLC
http://SlipdownMountain.com
Manager, Five Rainbows Services for Authors & Publishers
http://FiveRainbows.com