Tips, Tricks & Tools for Free Publicity
by Joan Stewart
Kelly Moore of Des Moines, Iowa writes:
"I have been the number-one 'community' (just a fancy way of saying 'unpaid') blogger for a local magazine in our city for more than a year. The magazine is owned by our city's daily newspaper. Consequently, I was able to find out that my page-views not only outshine the other magazine bloggers' … [Read more...]
by Joan Stewart
'Tis the season for "Best of" lists.
The Morris + King Co., a New York City PR firm, issued its own Top 10 "Best of ProfNet" list.
ProfNet is a subscription service that forwards leads … [Read more...]
by Joan Stewart
Book tours---which can be expensive and time-consuming---are falling out of favor, and being replaced by podcasts, film tours, blog tours, book videos, and book trailers. This article in the Christian Science Monitor speculates as to whether the cumulative effect of … [Read more...]
by Joan Stewart
Kammy Thurman of Laurel, Montana writes: "I hope your Hounds can help our photography studio, Anchor Photography. We've been in business several months and we want to become the most recognized studio in our area. "That will be tough because we’re up against studios that have been in business for 30 to 50 years, and more. I am trying to think of … [Read more...]
by Joan Stewart
OK, Hounds. Let's see you match wits with the crisis counselors. Watch this four-and-a-half-minute video, an I-team investigation by a TV station in Atlanta, Georgia, that shows the unsanitary way that three local hotels clean dirty drinking glasses and coffee cups. The … [Read more...]
by Joan Stewart
Connie Bennett, author of the book "Sugar Shock," alerted her readers in this blog post that the casting company that producted "The Biggest Loser" is looking for overweight sugar addicts to be part of the show. You must be available for shooting on … [Read more...]
by Joan Stewart
This week's "Help This Hound" question is from Wayne Loder of Milford, Michigan:
"I'm the Public Awareness Coordinator for The Compassionate Friends/USA, a national self-help bereavement organization with a mission to assist families toward the positive … [Read more...]
by Joan Stewart
Larry King, Mary Hart and Tommy Lasorda are hosting the Professional Baseball Scouts Foundation's "In the Spirit of the Game" 5th annual event on January 19 at the Hyatt Regency Century Plaza Hotel in Los Angeles.
The event will draw many high-profile baseball players and coaches as well as celebrities like Alyssa Milano, Don Johnson, … [Read more...]
by Joan Stewart
In the old days, when we screwed up a press release with an embarrassing typo, it was bad enough that we had to humiliate ourselves in front of journalists. Today, it's a lot worse. Journalists are blogging. And they're exposing our boo-boos to the whole world in blog posts like [Read more...]
by Joan Stewart
PR people hate being called flacks. And they despise the word "spin." But not the left-leaning PR pros hosting the True Spin Conference Jan. 31 and Feb. 1 in Denver, Colorado. It's a media relations training session with panels, workshops and networking. "This conference brings … [Read more...]
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