Several years ago, I saw the same psychiatrist interviewed for a story about New Year’s resolutions almost everywhere I looked.
He was quoted as saying that Jan. 1 is the worst day of the year to make them. That’s because most of us are stressed out from the holidays. We’ve overspent and overeaten. We’re tired. We’re cranky. And we’re definitely not in the mood to lose weight, stop smoking, or do good deeds for others.
I can remember thinking about how that contrarian viewpoint pulled the media like a magnet. While all the other psychiatrists were zigging, this guy was zagging.
As I explained in my ebook How to be a Kick-butt Publicity Hound, the next time you’re tempted to jump onboard with all the other experts from your industry and start doling out advice, ask yourself if offering the contrarian view either via a press release or a pitch would be a lot smarter. Quite often, it is.