The next time you send a press release to a journalist, and you're tempted to make a follow-up call to see if he's using it, read this article by Washington Post humor columnist Gene … [Read more...]
Why magazines are losing readers: No page numbers
When I got my December issue of Wired magazine, it came with a bonus “Movies Rock" supplement. I spotted the headline “Martin Scorsese Unleashes His New Rolling Stones Concert Film" on the front cover and ripped open the plastic as quickly as I could. One of my pet peeves is the absence of page numbers on the covers of magazines which means … [Read more...]
How to sell 15,000 CDs in 18 months
My friend Bob Baker, an expert at marketing for musicians, created this neat YouTube video about how singer-songwriter Terry Prince, at left, has sold 15,000 CDs in only 18 … [Read more...]
Ideas needed for promoting Michigan nature park
Walt Shiel of Lake Linden, Michigan writes: "Our publishing company has just started working with a local nonprofit foundation that operates an outstanding nature park with miles of beautiful trails and three miles of waterfront land---all of which will soon be connected to the local university's cross-country ski trails. "We are casting about … [Read more...]
Fiskars’ word-of-mouth campaign a success
Here's an example of a clever PR campaign that relied not on traditional media coverage but on word-of-mouth buzz and a huge online community that just keeps growing. The campaign---sponsored by Fiskars, the company best known for it's orange-handle scissors, in conjunction with the Brains on … [Read more...]
Help promote ‘donations instead of gifts’ campaign
Harry Hoover of Charlotte, North Carolina writes: "I'd like to tap into the collective brains of Publicity Hounds. Since 2002, I have promoted a project each holiday season called Holiday For Charity. It encourages people to ask for charitable donations in their name in lieu of gifts. I've gotten solid local coverage of this program, but I'd like … [Read more...]
Black Friday can be like gold for Publicity Hounds
Black Friday, the day after Thanksgiving, is aptly named as the day when retailers shift into profitability or move "into the black." But it can be like gold for Publicity Hounds. Here's why: First, the media are often working with skeleton staffs. Second, PR people and even some publicists take the day off. That means less competition for … [Read more...]
How to publicize a solo law practice
Way too many attorneys act as though we still have those laws prohibiting them from advertising. How else to explain why so many of them are just plain lousy when it comes to marketing their services and, specifically, generating free publicity? In this [Read more...]
Oprah crisis: Topic of my first blog for Huffington Post
"What CEOs Can Learn from Oprah's Sex Abuse Scandal" is my first contribution as a blogger for the Huffington Post. They posted it it under both Business and [Read more...]
Pizza Hut jumps on Witherspoon’s comment
Kudos to Pizza Hut for jumping on celebrity Reese Witherspoon's innocent, but not-so-nice, comment about pizza delivery drivers and turning it into some fun publicity. The actress told a journalist that her 4-year-old son, Deacon Phillippe, wants to be a pizza … [Read more...]
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