If you’re rolling out a new product or service, make sure you have a plan in place to promote it online and offline.
No budget? That’s OK. Maria Reyes-McDavis has a 7-step plan for those with just a small budget. Many of the tips require no money at all.
As you’re working the plan, remember to stress the value and benefits of your product or service, not just the features. Emphasize how what you are selling is the solution to a particular problem.
She mentions the importance of posting press releases online through paid distribution sites. My two favorite sites are PRWeb if you’re posting fewer than 10 releases a year, and ExpertClick: The Online Yearbook of Experts. An Expertclick subscription lets you post up to 52 press releases a year with no additional per-releases charges. It also places you into its online database of experts, which journalists search frequently. Tell them I sent you and they’ll knock $100 off your subscription.
If you want tips on how to write and distribute press releases, sign up for my free email course “89 Ways to Write Powerful Press Releases.”