Tips, Tricks & Tools for Free Publicity
Even though my job is devoted to teaching people how to generate their own publicity, two frequent questions I hear are, "How do I know if I need a publicist?" and “Where do I find a good one?”
Stars like Audrey Hepburn had their pick of the crop and could afford the best. But most other people don't.
I am not a publicist. But … [Read more...]
By Lynda Bouchard
The words you write will far outlive you. Make them memorable.
I've always found comfort in stories. I love the way a story has the ability to fill our minds with mysteries or hard truths, with brutal and brilliant prose. Great stories paint a picture, hold you fast and sing in your ear.
After graduate … [Read more...]
Independent Publicists: If you need more clients, don't miss this opportunity.
Writers Market, which publishes the giant annual directory, is … [Read more...]
"Publicity expert" questions usually come from high school or college students, but sometimes from people who want to become publicists or PR pros.
"How do become a publicity expert, or … [Read more...]
I'm honored that book marketing expert Penny Sansevieri asked me to write the Foreword to her new book, Red Hot Internet Publicity.
She's one of my Publicity Hounds, and she presented two fabulous sessions last week at [Read more...]
Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow me on Twitter.
Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow me on Twitter.
Publicity Hounds are tripping over reach other trying to claim a coveted spot as a guest on "Good Morning America," a primo publicity hit.
If you can't get booked as a guest, the next best thing is the chance to tour … [Read more...]
One of my goals this year is to include in every piece of marketing copy I write, at least one value statement or benefit of using my products and services.
I'm starting with my … [Read more...]
Don't get caught with the Publicist from Hell.
That's easy to do if you've interviewed several candidates in-depth, you've chosen your top candidate and want to get started, but you miss the critical step of checking references before you sign on the dotted line. Don't let yourself become so giddy with excitement over an exceptional … [Read more...]
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