Publicist | The Publicity Hound

June 11, 2012 by Joan Stewart

6 biggest mistakes of self-published authors

By the time most self-published authors call me, it's far too late to help them salvage a failed book marketing campaign.

Based on the many calls and emails I've received over the years, here are the five … [Read more...]

April 27, 2012 by Joan Stewart

How to write and market your book simultaneously

Mistake #1 Made by Many Authors:

They wait until their books are written to figure out the target market.

Mistake #2:

They give no thought whatsoever to marketing the book until it's printed.

How do I know?

Because … [Read more...]

April 10, 2012 by Joan Stewart

Publicist needs ideas for promoting fitness book

Publicist Roberta Stein of Skokie, IL, writes this Help This Hound question:

Sandi Berger, my new client, wrote a new book, "Fitnevision: Create Your Lifestyle Vision Starting From The Inside Out."

"At her website, , and in her book, Sandi shares the … [Read more...]

March 6, 2012 by Joan Stewart

Publicists, can I buy you coffee in San Francisco?

Attention publicists who are coming to the IBPA Publishing University this weekend in San Francisco.

Can I buy you coffee? I'm arriving mid-day on Friday, and I'll be presenting on three panels on Saturday. But I'm staying over on … [Read more...]

February 11, 2012 by Joan Stewart

Sidestep expensive media directories: Create your own

If you do your own publicity, or you're a publicist who has a small number of clients, you probably don't have to spend thousands of dollars on those massive media directories that are as big as phone books.

Here's why:

You're … [Read more...]

January 24, 2012 by Joan Stewart

Pin-ups for Vets nonprofit needs publicity ideas

Gina Elise of Redlands, Calif., writes this week's Help This Hound question:

"I am the Founder of [Read more...]

December 27, 2011 by Joan Stewart

Best way for an author to promote book giveaway?

This week's Help This Hound question is from Anne Roos of South Lake Tahoe, CA: "I'm an author and I've received 40 free books from the publicist I used last year, 20 copies each of "[Read more...]

November 22, 2011 by Joan Stewart

5 reasons it’s OK to say “I don’t know” in interviews

The next time a reporter interviews you, and you don't know the answer to a question, resist the urge to panic. Too many interview subjects think reporters expect them to know all the answers to every potential question. Reporters don't. All they want is a good story. Here, then, are five reasons why it's OK to say "I don't know" during an … [Read more...]