Tips, Tricks & Tools for Free Publicity
by Joan Stewart
When you send a snail-mail or email pitch to a journalist, does the copylook like a big block of gray? Or do you flag the journalist to the most importance elements of your pitch by using things such as sub-heads, boldtype, indented paragraphs, underlined text and a post-script?
Publicity Hounds who borrow those techniques, used by the world's … [Read more...]
by Joan Stewart
When you're creating a media plan for yourself or a client, don't overlook all those second- and third-level publications--from free weekly shoppers to alternative newspapers--that might be hungry for your story idea or article.
When I was in Studio City, California in February to speak to the Book Publicists of Southern California, I … [Read more...]
by Joan Stewart
At least once a week, somebody emails me and asks if I can recommend a good publicist.
Sure, I could. But usually, I don't. That's because you need to consider dozens of factors before hiring one.
--How much money can you spend?
--Do you want to get into only big national media, or do you want publicity in your own … [Read more...]
by Joan Stewart
After finally landing a spot on a major TV talk show, publicists and guests sometimes make the big mistake of thanking the wrong person.
They send flowers, or candy, or baskets of muffins, or cute little gifts that they know the Barbara Walters and Joy Behars of the world will love. But they ignore the most important person, the one who … [Read more...]
by Joan Stewart
Jeff Stimpson of New York, New York wrote the book "Alex: The Fathering of a Preemie" and wants ideas on how to get speaking engagements throughout the U.S. to promote the book.
From Christina Steder of Milwaukee, Wisconsin:
"I would suggest partnering with the March of Dimes. They are in the midst … [Read more...]
by Joan Stewart
When my financial planner asked me a few months ago how old I expect to be when I retire and I said 75, she told me in so many words she thought I was nuts.
"I have the best job in the world," I said. "Why would I want to put The Publicity Hound out to pasture?"
I'm sending her an article I saw in a recent … [Read more...]
by Joan Stewart
Opening a new pizza shop? Invite a reporter to the shop so the client can teach her how to make a pizza. Tell her she'll even learn how to twirl the dough around on her fist, then throw it up in the air and catch it. Opening a hardware store? Invite a reporter to a class on how to install a new toilet, and invite him to write about it for the … [Read more...]
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