Every time I visit Denver, I hear people yacking about The Tattered Cover.
Wait. Let me rephrase that.
I don't even have to visit Denver. I see the name of that independent bookstore online … [Read more...]
How to Know When You Need to Hire a Publicist
Even though my job is devoted to teaching people how to generate their own publicity, two frequent questions I hear are, "How do I know if I need a publicist?" and “Where do I find a good one?”
Stars like Audrey Hepburn had their pick of the crop and could afford the best. But most other people don't.
I am not a publicist. But … [Read more...]
New Book Helps Avoid Expensive Book Publishing Mistakes
What are the worst mistakes authors make when publishing their books?
Don't get book shepherd Judith Briles started. She'll go on forever.
Instead, get her new book, "How to Avoid 101 Book Publishing Blunders, … [Read more...]