If you’re selling any type of PR- or publicity-related service—especially if you’re a new player in your niche—consider generating leads on Fiverr.com.
It’s the global online marketplace of vendors offering tasks and services starting at $5 per gig. I send clients to Fiverr.com all the time if they need an inexpensive logo, or editing services, or someone to help them post news items to media websites.
As I was looking around the site just now, I found more than two dozen types of services people are selling that would appeal to Publicity Hounds.
The Benefits of Selling on Fiverr
If you sell these same services and are willing to do some fast projects to bring leads through the door, be sure to check out Fiverr’s best practices tips above. It’s chock full of advice that will help persuade the millions of people who visit Fiverr to do business with YOU.
It will also persuade YOU that Fiverr, if used correctly, can rake in money, particularly if you upsell buyers to other services. For example, if you do voiceovers, you might charge $5 or $10 extra for faster turnaround. Or you can sell the buyer the rights to use your voice in commercial settings for an additional $200. Five bucks is only the starting point.
Here are 27 PR services to consider offering:
- Voiceovers for podcasts.
- Promote a podcast. See 11 clever ways to promote your podcast to the world.
- Write press releases. My free email course on how to write ress releases will help you.
- Edit press releases.
- Write headlines for articles, press releases and other publicity materials.
- Create or tweak a current logo.
- Create WordPress blogs.
- Research journalists and broadcasters in niche media. See The biggest publicity mistake most people still make.
- Research bloggers and influencers.
- Write descriptions for YouTube videos.
- Keyword research.
- Tips on how to use social media.
- Write articles.
- PR advice. If you sell these tips, you’ll get lots of backup help twice a week from me when you subscribe to my free email tips on free publicity.
- Write a person’s bio or author resource box.
- Write website copy.
- Publicize a crowdfunding campaign. Read bout these crowdfunding success stories.
- Promote events by posting to online calendars.
- Submit press releases to targeted media outlets.
- Proofread copy. I wrote about how to avoid 7 of the most humiliating proofreading mishaps.
- Draw a cartoon illustration.
- Create maps, pie charts, bar charts and other infographics.
- Write a speech.
- Create a presentation in PowerPoint or Keynote.
- Write and record a song for a business.
- Offer tips on SEO.
- Create quote graphics for use on sites like Pinterest. See my popular Pinterest board 50 Tips for Free Publicity. Here’s an example of a slide from that board. I just added it this morning, as soon as I completed this blog post:
You can also find more ideas for Best Fiverr Gigs for Businesses, Bloggers and Companies.
Don’t Buy or Sell These Services
Here’s a short list of things that are illegal, unethical or just plain stupid. Do not pay anyone to:
- Write a good review for one of your products or services and post it online.
- Write a bad review for your competitors.
- Bring you thousands (or even hundreds) of social media followers.
- Offer or exchange lists of email addresses of people who might want to buy what you’re selling.
- Click on a competitors’ Google Adsense links.
- Pitch journalists if the Fiverr service provider does not have a track record of success. Publicists sell services here, but research them thoroughly. Don’t hire blindly or you can get burned!
Now that you know what works and what doesn’t, check out Fiverr’s best practice tips above.
Have you had experience with Fiverr either buying or selling? Do you have any tips for other Publicity Hounds who want to get in on the fun?