If you have a consumer product that would make a great gift for Mother's Day, Father's Day, Graduation Day, or the holidays, try to get into one of the many holiday gift sections featured by newspapers and magazines, or featured in holiday gift coverage on TV and radio. Most of this coverage does NOT require that you buy an ad. And in many cases, … [Read more...]
How to make news when there’s no news
Here's a quick trick for creating news when there's absolutely nothing new to pitch. Be willing to talk about your business problems and how you solved them. Pick up any business journal and you'll see company after company mentioned, usually because they've figured out ways to solve a problem, whether it's delivering the product faster to … [Read more...]
Journalists suspicious of ‘green’ story ideas
When Bulldog Reporter invited me to be a guest panelist on the July 24 teleseminar designed to help Publicity Hounds create news when there is no news, I jumped at the chance. I wrote three pages of notes for the session titled "Evergreen Magic for PR: Media … [Read more...]
The Musician’s Guide to Brides includes press release tips
I love books about marketing and publicity that are directed to very niched audiences. So I jumped at the chance to contribute content to the book The Musician's … [Read more...]
Help promote ‘Say Something Nice Sunday’
Mitch Carnell of Charleston, South Carolina writes: "Last year, we celebrated the first Say Something Nice Sunday on the first Sunday in June. This is now an annual event. "We want churches and denominations of all faiths to join in. This is a Sunday when Christian will say nothing negative about any other Christian or Christian group or … [Read more...]
Bury bad news with online press releases
It could be a lawsuit against your company. Or a health department violation against your restaurant. Or a post at somebody's blog, written by a rabble-rouser who wants to drag your name through the mud and destroy your business. If it's bad news and it's online, it could live on forever. Anybody who uses the search engines to research … [Read more...]
PR Web: Disband your Press Release Police
I've been a huge proponent of PRWeb, the press release distribution service, because of its great customer service and the rave reviews from publicists whose press releases get fabulous pick-up.
But I don't like what I'm hearing about the company's Press Release Police who are hassling writers like [Read more...]
Online press releases help your ideal customers find you
People searching for solutions to their problems type phrases like these into the search engines:
"Relationship commitment issues" "Non-engagement letter" "Disgruntled employees"When you write press releases or articles that addresses your customers' problems, and then post them online, you can generate lots of attention, new … [Read more...]
New Year’s resolutions: Don’t make them on Jan. 1
Several years ago, I saw the same psychiatrist interviewed for a story about New Year's resolutions almost everywhere I looked. He was quoted as saying that Jan. 1 is the worst day of the year to make them. That's because most of us are stressed out from the holidays. We've overspent and overeaten. We're tired. We're cranky. And we're definitely … [Read more...]
Product launch publicity: 7 steps if you have a small budget
If you're rolling out a new product or service, make sure you have a plan in place to promote it online and offline. No budget? That's OK. Maria Reyes-McDavis has a 7-step plan for those with just a small budget. Many of the tips require no money at all. As you're working the plan, remember to stress the value and benefits of your product or … [Read more...]
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