Tips, Tricks & Tools for Free Publicity
In the old days, when a company was planning layoffs, it delivered the bad news to employees, and then---if it was smart---issued a press release to let the world know how many people had been laid off and why. These days, companies concerned about crisis management and joining the "bad news" conversation online will also post the announcement on … [Read more...]
If you have a consumer product that would make a great gift for Mother's Day, Father's Day, Graduation Day, or the holidays, try to get into one of the many holiday gift sections featured by newspapers and magazines, or featured in holiday gift coverage on TV and radio. Most of this coverage does NOT require that you buy an ad. And in many cases, … [Read more...]
Here's a quick trick for creating news when there's absolutely nothing new to pitch. Be willing to talk about your business problems and how you solved them. Pick up any business journal and you'll see company after company mentioned, usually because they've figured out ways to solve a problem, whether it's delivering the product faster to … [Read more...]
When Bulldog Reporter invited me to be a guest panelist on the July 24 teleseminar designed to help Publicity Hounds create news when there is no news, I jumped at the chance. I wrote three pages of notes for the session titled "Evergreen Magic for PR: Media … [Read more...]
I love books about marketing and publicity that are directed to very niched audiences. So I jumped at the chance to contribute content to the book The Musician's … [Read more...]
Mitch Carnell of Charleston, South Carolina writes: "Last year, we celebrated the first Say Something Nice Sunday on the first Sunday in June. This is now an annual event. "We want churches and denominations of all faiths to join in. This is a Sunday when Christian will say nothing negative about any other Christian or Christian group or … [Read more...]
It could be a lawsuit against your company. Or a health department violation against your restaurant. Or a post at somebody's blog, written by a rabble-rouser who wants to drag your name through the mud and destroy your business. If it's bad news and it's online, it could live on forever. Anybody who uses the search engines to research … [Read more...]
I've been a huge proponent of PRWeb, the press release distribution service, because of its great customer service and the rave reviews from publicists whose press releases get fabulous pick-up.
But I don't like what I'm hearing about the company's Press Release Police who are hassling writers like [Read more...]
People searching for solutions to their problems type phrases like these into the search engines:
"Relationship commitment issues" "Non-engagement letter" "Disgruntled employees"When you write press releases or articles that addresses your customers' problems, and then post them online, you can generate lots of attention, new … [Read more...]
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