Several years ago, I saw the same psychiatrist interviewed for a story about New Year's resolutions almost everywhere I looked. He was quoted as saying that Jan. 1 is the worst day of the year to make them. That's because most of us are stressed out from the holidays. We've overspent and overeaten. We're tired. We're cranky. And we're definitely … [Read more...]
Product launch publicity: 7 steps if you have a small budget
If you're rolling out a new product or service, make sure you have a plan in place to promote it online and offline. No budget? That's OK. Maria Reyes-McDavis has a 7-step plan for those with just a small budget. Many of the tips require no money at all. As you're working the plan, remember to stress the value and benefits of your product or … [Read more...]
Compassionate Friends/USA wants PR ideas
This week's "Help This Hound" question is from Wayne Loder of Milford, Michigan:
"I'm the Public Awareness Coordinator for The Compassionate Friends/USA, a national self-help bereavement organization with a mission to assist families toward the positive … [Read more...]
Press release faux pas of the day–and my blogging boo-boo
In the old days, when we screwed up a press release with an embarrassing typo, it was bad enough that we had to humiliate ourselves in front of journalists. Today, it's a lot worse. Journalists are blogging. And they're exposing our boo-boos to the whole world in blog posts like [Read more...]
Help promote ‘donations instead of gifts’ campaign
Harry Hoover of Charlotte, North Carolina writes: "I'd like to tap into the collective brains of Publicity Hounds. Since 2002, I have promoted a project each holiday season called Holiday For Charity. It encourages people to ask for charitable donations in their name in lieu of gifts. I've gotten solid local coverage of this program, but I'd like … [Read more...]
Entrepreneur’s Almanac features press release tips
When Jacquelyn Lynn contacted me asking if she could include some of my press release tips from the free tutorial "89 Ways to Write Powerful Press Releases" in her book "The Entrepreneur's Almanac 2008-2009--Fundamental Facts, and Figures You Need to Run and Grow Your Business," I … [Read more...]
Holiday gift guide tips featured weekly in free ezine
Every year, newspapers, magazines, TV news shows, newsletter editors, the wire services and even nonprofits feature products and services that would make ideal holiday gifts for their audiences. It isn't too late to pitch your product for many of these special features. Newspapers, for example, typically plan several holiday gift sections in … [Read more...]
Free press release distribution for Calif. wildfire news
Starting immediately, PR Newswire is offering to distribute press releases free of charge if they pertain to the wildfires in California. It has created an archive of releases on both the public site and the media-only [Read more...]
Press release headlines should be upper- & lower-case
Thanks to Dave Casali from readMedia in Albany, N.Y. for this simple tip about a common mistake I see regularly when I read press releases: Nothing kills a reader's momentum quicker than a section of text in all caps. Blocks of capital letters are extremely difficult to read, and tend to … [Read more...]
Halloween story ideas should be pitched now
If you sell a product or service related to Halloween, or you're promoting a cause or issue that ties in, start pitching your story ideas now. Halloween-related stories and magazine covers started showing up as early as Labor Day this year, as the popularity of the holiday seems to grow each year. Halloween is the second largest retail … [Read more...]
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