Here’s a quick trick for creating news when there’s absolutely nothing new to pitch.
Be willing to talk about your business problems and how you solved them.
Pick up any business journal and you’ll see company after company mentioned, usually because they’ve figured out ways to solve a problem, whether it’s delivering the product faster to customers, or finding and keeping great employees, or how to enter a new market that’s already crowded with competitors.
But these stories don’t only play well in business journals. They’re great for general interest magazines, daily and weekly newspapers, and television, particularly if you have enticing visuals.
This tip is one of more than a dozen I’ll be sharing tomorrow during Bulldog Reporter’s teleseminar on “Evergreen Magic for PR: Media Masters Show How to Make News When There’s No News.”
We’ll talk, for example, about editorial hot buttons: pegging your story to rumors, future trends, features, divisive issues, dramatic hooks and other sure-fire ways to supercharge your hit ratio, even when you’re not breaking news.
Four other panelists will join me, and moderator Brian Pittman will make sure we move things along quickly so we can squeeze in everybody’s tips. Don’t miss this one! It promises to be fast-paced, and you’ll come away with enough ideas to keep yo upromoting through the end of this year and beyond.