I’ve been a huge proponent of PRWeb, the press release distribution service, because of its great customer service and the rave reviews from publicists whose press releases get fabulous pick-up.
But I don’t like what I’m hearing about the company’s Press Release Police who are hassling writers like BL Ochman, one of my favorite press release writers of all time, and award-winning publicist Sharon Dotson of Houston, whose releases I feature in my press release writing workshops as well as my free tutorial “89 Ways to Write Powerful Press Releases.”
When BL wanted to distribute a release through PRWeb, she got a call from a rep telling her that because the release wasn’t written entirely in third person, it was “too much like an ad.” They reached a compromise, and she ended up removing the word “your” and “our” in several places.
“I wrote the release exactly as I think it might run in a blog post or in mainstream media. It’s a casual topic, and it’s a casual release.”
You can read BL’s account of it here.
If the Press Release Police are worried about copy that sounds too promotional, they should also worry about many of the releases they distribute that include copy more potent than sleeping pills, pompous boilerplate and bunches of mind-numbing acronyms.
Particularly bothersome was Sharon Dotson’s comment at BL’s blog that the Press Release Police have slapped her hands for using, of all things, humor!
This is just a guess. But are PRWeb’s police actually sales reps disguised as wordsmiths?
The slap on the wrist they’re giving to writers like BL and Sharon, who have long track records of success, will come back to bite them once the PR community gets wind of this.
Have any of you press release writers experienced this same nonsense?