If you do your own publicity, or you're a publicist who has a small number of clients, you probably don't have to spend thousands of dollars on those massive media directories that are as big as phone books.
Here's why:
You're … [Read more...]3 things you DON’T need to get onto big TV shows
Dying to get onto one of the big TV shows like the "Today" show?
Of course you are. Just one appearance can send your book flying off the shelves.
If you're a small business person, it can mean thousands of people rushing to your website.
If … [Read more...]
Create sound bites that the media find scrumptious
This guest post was written by author Marcia Yudkin, whose books include, Publicity Tactics and 6 Steps to Free Publicity as well as the new Kindle ebook, The Sound Bite Workbook. She lives in Goshen, MA. Visit [Read more...]
7 ways to congratulate journalists—without brown-nosing
When a favorite journalist is promoted, leaves the newspaper for a new job, or wins an award, smart Publicity Hounds swing into action and deliver their congratulations, a very important part of building the relationship. Be aware, especially, of … [Read more...]
Pitching Mistake: Calling the media via your assistant
Here's one of the fastest ways on Earth to let a journalist know that his time isn't as valuable as yours. Tell your assistant to call the journalist and say something like this: "Hello, Sam. This is Helen LeBeau. I'm Peter Bigshot's assistant, and he'd … [Read more...]
5 important tips for pitching journalists by phone
If 8 out of 10 journalists prefer to receive pitches via email and not from phone calls, does that mean you should only pitch by email? No, says Jeremy Porter, who wrote a series of [Read more...]
Peek inside the local TV news biz at TV Spy blog
The one thing that most media outlets do the worst job covering is themselves. That's why Publicity Hounds who want an inside peek at the personalities and politics at local TV news stations should head over MediaBistro's[Read more...]
10 ways to be an indispensable media source
What separates people who are masters at generating publicity from those who are constantly grousing that “the media doesn’t care about my story?” Often, it’s knowing how to be a valuable media source. Here are 10 ways to make yourself indispensable to … [Read more...]
3 ways to customize a pitch to journalists & get a “yes!”
The next time you pitch a journalist, will he read your pitch and know that you know who he is, what he covers, and why his audience should care about your story? He will if you customize it. That means sending a pitch that you can't send to any other … [Read more...]
Never EVER use this word when pitching—or eat soap
When I worked as a reporter and someone would pitch me, I recoiled when I heard one word in their pitch:
"I own a candy store in the Tuttle Street Mall, and I'm trying to get a little publicity for it."
Here's an even more egregious … [Read more...]
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