When you're starting a publicity campaign or creating a year-long media plan, remember that the "spray and pray" technique of pitching hundreds of media outlets with the same one-size-fits all pitch, … [Read more...]
5 ways to be included on other people’s Twitter lists
If you MUST stage a groundbreaking event, try this
You can lump groundbreaking ceremonies, check-passings and ribbon-cuttings into one category.
They're tired, lifeless events staged for the media and to stroke the organizers' egos. Smart Publicity Hounds avoid them at all … [Read more...]
Italian restaurant in Texas hurting; needs marketing tips
Deborah Lott of Giddings, Texas, writes:
"My husband and I opened a casual pizza and Italian restaurant in the small Texas town of Giddings, population 5,000, on … [Read more...]
How to turn a Golf Digest article into more publicity
When you land a big story in a magazine, it's all too easy to become giddy with excitement, and miss doing the hard work necessary to "publicize the publicity" and turn one media hit into what can become multiple hits.
Larry Jacobs reminded me of … [Read more...]5 ways to use Twitter lists for PR, publicity
I've been inundated with questions from Publicity Hounds … [Read more...]
How to link your Twitter and Facebook accounts
One of the most frequent questions we get is how to link your Twitter and Facebook accounts so that your tweets automatically feed into your Facebook status updates, or vice-vesa.
Another is how to save time when doing … [Read more...]
Wanted: Alternatives to dreaded ground-breaking events
Lois Kirkpatrick of Fairfax, Va., writes:
"I work for a large county government that has a variety of groundbreaking/grand opening events.
"The facilities range from libraries, parks and public safety buildings to homeless shelters … [Read more...]
7 ways to use surveys for publicity, PR, business-building
If you aren't using surveys in your business, you're missing a chance to read your customers' minds.
Surveys will let you outsmart your competitors, generate publicity that pulls traffic to your website and blog, and know immediately … [Read more...]
21 ways to promote your webinars and teleseminars
If you're new to hosting webinars, the team at SocialBrite.org has a very helpful summary of 10 steps for planning a successful webinar.
It includes nine ways to promote your webinar. I took their list and added to it. Most of these … [Read more...]
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