Update: Today, Wednesday, Sept. 22, is the last day to apply for the summit. Also, the price goes up after today, from 5,797 to $6,597 so if you still need to apply, [Read more...]
9 groups can use auto break-ins as timely publicity hook
Always keep your eye open for trends on which you can piggyback a story pitch, or offer free tips or advice.
I found a great one on Friday when I checked into the Radisson Greentree in Pittsburgh.
On the front counter, flyers alert guests to … [Read more...]
Comment on Forbes & AARP mags’ redesigns
Two big-circulation magazines are unveiling redesigns, and an almost guaranteed way to get into them is to comment on the redesigns through a letter to the editor and, of course, include the name of your company in your … [Read more...]
Online catalog lets you search for PR, social media tools
Looking for a tool to help you navigate PR, communications or social media, or do you have one you're selling? There's a new service that can help.
JungleBuzz lets you search its online catalog of more than 250 … [Read more...]
Learn how to link surveys & social media at webinar Sept. 14
Looking for ways to really leverage social media for big profits?
My business partner, Jeanne Hurlbert, PhD will be giving you some awesome new ways to do that on a webinar on September … [Read more...]
23 ways to find targeted media where you want publicity
When you're starting a publicity campaign or creating a year-long media plan, remember that the "spray and pray" technique of pitching hundreds of media outlets with the same one-size-fits all pitch, … [Read more...]
5 ways to be included on other people’s Twitter lists
If you MUST stage a groundbreaking event, try this
You can lump groundbreaking ceremonies, check-passings and ribbon-cuttings into one category.
They're tired, lifeless events staged for the media and to stroke the organizers' egos. Smart Publicity Hounds avoid them at all … [Read more...]
Italian restaurant in Texas hurting; needs marketing tips
Deborah Lott of Giddings, Texas, writes:
"My husband and I opened a casual pizza and Italian restaurant in the small Texas town of Giddings, population 5,000, on … [Read more...]
How to turn a Golf Digest article into more publicity
When you land a big story in a magazine, it's all too easy to become giddy with excitement, and miss doing the hard work necessary to "publicize the publicity" and turn one media hit into what can become multiple hits.
Larry Jacobs reminded me of … [Read more...]
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