If you write press releases, one of the worst mistakes you can make is writing to please the boss or the PR client. Here's what bosses and clients like to see: What I call "the B.S. quote." It sounds like this: "The ABC Widget Company is honored to be a part of this long-standing tradition blah-blah-blah..." On first reference, … [Read more...]
Search Results for: journalists
Publicity tips for construction trade mags
If you work for a construction company, or you're pitching the construction trade magazines, don't miss this article in which several editors from the trades offer their best tips on how to get their attention. They discuss several things I've written about in "Special Report #49: 17 Ways … [Read more...]
Writing tip: Make statistics come alive
One of the best ways to help journalists and consumers understand statistics in your press releases, articles and marketing copy is to turn a statistic into a picture they can see in their minds. I just saw a great example of this today. Greg Stromberg, CEO of Toobee International, sells a toy … [Read more...]
Controversial holiday story ideas
Looking for some ink, air time or online publicity in the next few weeks? Consider these controversial holiday stories: Annual brag letters. Do you cringe when you receive a "year in review" letter inside a Christmas card from a friend or family member? Or do you appreciate the update? Are these letters inconsiderate, or a practical way of staying … [Read more...]
Media bias: God isn’t welcome in the newsroom
As I've mentioned here before, and in the column about media bias that I wrote recently for Bulldog Reporter, I'm sick to death of journalists proclaiming they're "fair and impartial," and that there's absolutely no media bias … [Read more...]
Media relations checklist for 2007
Publicity Hound Nancy Juetten, who writes a column on media relations for the Snahomish County Business Journal, wrote another winner in the December issue. It lists 10 media … [Read more...]
Press Releases: Put ’em on steroids
Anyone who self-promotes needs to know about the new press release: the one that's written and distributed online and can be found by consumers, not only by journalists. You can hear The Publicity Hound and four other … [Read more...]
Tech trends podcast: What’s hot in 2007
Technology journalists from top-tier media outlets will predict what's hot and what's not in technology for 2007 when they participate in a panel discussion that starts in a few hours in San Jose, California. "Tech Influencers Predict: What's Hot & What's Not" is sponsored by the Silicon Valley chapter of the [Read more...]
Following up can tilt publicity in your favor
Ask any journalist if people should follow up with them after sending a press release or emailing a pitch, and you'll hear the word "No!" The persistent people who follow up, however, are sometimes the ones I write about in my ezine, "The Publicity Hound's Tips of the Week," or this blog. Last month, a publicist who had sent me a book to review … [Read more...]
Embedded cartoon animates press releases
If you want a good example of how to embed video into your press release, take a look at this release from Marketwire, one of the Big Three press release distribution services. It features a two-minute cartoon that ties into the company's "Retire Your Old Newswire" campaign. I like the … [Read more...]
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