If you want a good example of how to embed video into your press release, take a look at this release from Marketwire, one of the Big Three press release distribution services. It features a two-minute cartoon that ties into the company's "Retire Your Old Newswire" campaign. I like the … [Read more...]
Search Results for: journalists
How to write a social media press release
Blogger and PR pro Brian Solis has an interesting commentary about social media press releases and how they differ from the traditional press releases that litter the landscape. Social media press release are written specifically for blogs, digital stories, RSS feeds, wikis … [Read more...]
8 kinds of visuals to enhance your story
If you pitch environmental journalists, take a look at this post from the Green Media Toolshed about the importance of visuals with a story, and eight different types of visuals.
The tips come from journalists at the [Read more...]
Ban these phrases from press releases
Slap me if you ever hear me uttering the phrase "thinking outside the box." I'm adding it to David Meerman Scott's list of most offensive and overly used words and phrases in press releases. (I interviewed David several months ago on [Read more...]
Unsolicited press releases considered spam—but not by me
If you send an unsolicited press release, will journalists consider it spam? Most probably won't. But there's an interesting conversation about this topic at the Poynter Online blog. Amy Gahran, who … [Read more...]
Press releases with a video clip come alive
An online press release that includes a video clip can be incredibly powerful. Readers simply click on the video link and watch a short video of you extolling the benefits of your product or service. Here are other ways you can use video: ---Readers can watch you demonstrate a new product. ---They can see you interviewing a customer who has used … [Read more...]
Celebrity gossip: Tie it to your own publicity
For years, Debra Holtzman kept wishing and hoping that she’d generate publicity in top-tier newspapers and magazines and on the big morning TV shows like "Good Morning, America" because of her expertise in child safety. But the wishing and hoping got her a media hit here and there. Then Debra found the key that not only unlocked the door to … [Read more...]
WALK! magazine needs copy, photos for winter gift guide
Cindi Leerman of WALK! Magazine writes: I am the editor/publisher/owner of WALK! Magazine, a new quarterly publication. I'm planning a gift giving guide for the Winter issue. However, I have no idea how to get submissions or who to contact. Athletic stores? Walking clubs? Readers? … [Read more...]
Publicity stunt: Issue a challenge, then do something outlandish
Looking for a cool publicity stunt? Here's one for schools, nonprofits and companies that need a little more publicity. It goes like this. The boss issues a challenge, then agrees to do something outrageous if the challenge is met. A coach, for example, tells his football team that if they win the first four games this year, he'll run 10 laps … [Read more...]
Newsday publicity is easier with editor’s pitching tips
If you're trying to get into Newsday, the New York daily paper with almost a half-million circulation, pay attention to these pitching tips from associate editor A.J. Carter, courtesy of Bulldog Reporter's excellent Journalists Speak … [Read more...]
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