I'm thrilled to be a new columnist for SOHO Business Report, a quarterly magazine for Canadian small office/home office business owners. My first column is due September 1, and I'm looking for publicity success stories from Canadian SOHOs. Tell me: How you got publicity for a product, … [Read more...]
Search Results for: journalists
Sidebars enhance your story pitch
If you're pitching a story idea to journalists, give them a little something extra that will prompt them to say "tell me more." I'm referring specifically to what's called a sidebar. It's a short, often boxed auxiliary news story that's printed alongside the longer article and typically presents additional information such as statistics or bullet … [Read more...]
Need publicity for a charity? Former WSJ reporter offers tips
If your charitable organization or nonprofit needs publicity, stop trying to convince the media how "newsworthy" you are. Instead, give media outlets what they want. That's great advice, and it comes from Dean Rotbart, a former Wall Street Journal reporter who is host and executive producer of [Read more...]
Publicity stunts to try when the idea well is dry
Author Marcia Yudkin is one of the most creative people I know. Her book "6 Steps to Free Publicity" is perhaps my very favorite book on how to work with the media. I'm one of her groupies, and I read her ezine "Marketing Minute" each week. So I was thrilled when she gave me … [Read more...]
Bad customer service? Shame companies online
If you want the real scoop on what people think of your customer service, don't bother asking the folks in your customer service department. For a much more accurate look, do an online search for your company. You might be shocked at what you find. A recent story in the Washington Post said disgruntled customers are increasingly turning to blogs … [Read more...]
Press releases just got easier thanks to this free tutorial
Writing press releases isn't easy. If you think I'm wrong, take this little quiz. Answer true or false to the following statements: I write press releases primarily to encourage journalists at newspapers and magazines to write articles about my company, or for broadcasters who will feature us on the news or invite us as guests on talk shows. I … [Read more...]
Book reviews vs. advertising an easy call for book marketing expert John Kremer
Book marketing expert John Kremer says that if he had his choice between buying an ad to promote a book or going after free publicity, he'd choose free publicity almost every time. That's because generating interviews, giving your expert opinion, writing articles and having journalists … [Read more...]
Pay-per-play alive and well, survey shows
If you're relatively certain you'll get a good media placement because your story can stand on its own two feet, guess again. You might be elbowed out by somebody who had the big bucks to pay journalists to cover it. Almost half of the 266 marketing executives polled by [Read more...]
Publicist does almost everything wrong
I've never heard of the company Invent-Tech, but I'm betting it's one of those companies that charges amateur inventors a gazillion dollars to help them license and market their inventions. The company sent me a news release and cover letter last week about Freddy Mella from Union City, New Jersey, who invented a product that extinguishes fires. … [Read more...]
How to write a bio: Make it compelling, fun and personal
Lots of Publicity Hounds spend far too much time crafting the perfect pitch and ignoring a marketing tool that can get them in front of journalists: their bio. At Publishers Marketing Association University in Washington, D.C., last week, I cringed when I heard national correspondent [Read more...]
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