Search Results for: journalists

March 9, 2007 by Joan Stewart

Small newspapers prospering, so contact them now

Amid all the grim news we've been hearing about the demise of big-city newspapers, some small newspapers are sitting pretty. An article at WashingtonPost.com says that while the Internet is transforming the largest papers in the … [Read more...]

February 18, 2007 by Joan Stewart

Press release tips from a Tennessee city editor

So you think your computer is ancient? Many journalists are working on computers that are even older than yours. So says John I. Carney, city editor of the Shelbyville Times-Gazette in Tennessee in his list of tips titled "Have Pity on … [Read more...]

February 6, 2007 by Joan Stewart

Video press releases alive and well

Will somebody please tell the folks over at ClickZ that video press releases are alive and well? A post yesterday indicated the writer wasn't aware of how often video is being used successfully in press releases. A link to an audio or video clip can be incredibly powerful. Readers simply click on the video link and watch a short video of you … [Read more...]

January 27, 2007 by Joan Stewart

‘Procreation Vacation’ helps writer procreate, not just write

One of the best ways to attract media attention for your product, service, cause or issue is to invite journalists to actually experience your story, not just report it. That's what PR firm Quinn & Co. did when trying to generate publicity for its client, [Read more...]

January 25, 2007 by Joan Stewart

AP to carry bloggers’ coverage of Libby trial

If you still aren't convinced that bloggers are influential, or that they aren't very well-respected, listen up. The Associated Press is partnering with the Media Bloggers Association to distribute its members' coverage of the trial of Lewis "Scooter" Libby, former chief of staff for Vice President Dick Cheney, to the news organization's … [Read more...]

January 21, 2007 by Joan Stewart

NFL playoff games a chance to generate publicity

Even if you're not a football fan, you might be able to generate publicity from today's two big NFL playoff games. The Chicago Bears host the New Orleans Saints in Soldier Field for the NFC championship, and the New England Patriots travel to Indianapolis for the AFC title. Publicity Hound Jennifer Spies of New Philadelphia, Ohio, tipped me off … [Read more...]

January 12, 2007 by Joan Stewart

Music industry publicity course at UCLA

UCLA Extension is offering a one-day seminar exploring the role of public relations in pop music. "Publicity in the Music Industry: A One Day Seminar" features guest speakers from record labels and music industry journalists. The seminar is led by Cary Baker, owner of conqueroo, a Los … [Read more...]

January 11, 2007 by Joan Stewart

Press release tip to lure the media

I'm betting 9 out of 10 of you won't bother doing this because it's too time-consuming. But if you do, you'll see more media outlets using your press releases and calling you for interviews. This exercise is courtesy of Paul J. Krupin, whose company writes and distributes press … [Read more...]

December 29, 2006 by Joan Stewart

Publicity tips for getting mentioned in books

Once of the best ways to generate publicity for your product, service, cause or issue is to be mentioned in somebody else's book. I was reminded of that today, when the UPS guy delivered a copy of "Make Your Business Survive and Thrive!---100+ Proven … [Read more...]

December 26, 2006 by Joan Stewart

Free ebook of publicity tips (consider regifting)

Put your 2007 publicity campaign on steroids with my special holiday gift to you---"The Best of The Publicity Hound's Tips of the Week of 2006" ebook. I reviewed all 52 of my newsletters from last year, hand-picked the top two dozen items that generated the biggest response from readers and included them in this ebook. It will help remind you of … [Read more...]