If the media, bloggers or anyone else come to your website looking for the navigational button that will give them all the background information … [Read more...]
Search Results for: journalists
Add comic strips to your PR campaign & pitch the artists
Social media boosts book marketing guru's Alexa rankings
Too many people make the mistake of looking for immediate sales as validation that they're receiving a return on their investment of time at social media sites. That's a mistake.
Here's more proof on how social media … [Read more...]
Top 10 ways to get free publicity from the Tiger Woods mess
Piggybacking onto hot celebrity gossip ranks right up there as one of the best ways to generate free publicity for your product, service, cause or issue.
But hurry. This story may be old news by the end of the week.
Here are the Top 10 ways to create free publicity for yourself by participating in the Tiger Woods conversation … [Read more...]
13 ways to use royalty-free stock images in a PR campaign
If you can't afford your own photographer, or you take lousy photos, or you hate creating graphics, use a stock photo service to enhance everything from press releases to media kits in a PR campaign.
Royalty-free stock images can save you a lot of time and money trying to generate graphics on your own. Royalty-free means you can use the … [Read more...]
Book on PR/social media perfect for wanna-be publicists
Occasionally, I'll get a call from somebody who thinks it might be "fun and interesting" to be in the world of PR, or a publicist. But they don't want to go back to college and spend more than $50,000 on a degree in PR or communications.
So they ask me what the best way is to break into the business. I suggest they follow the same people … [Read more...]
Avoid press release buzzwords—use press release keywords
The next time you write a press release, don't let youself lapse into gobbledygook.
They're annoying, overused words most people wouldn't use when they talk, but they don't hesitate to use them when they write because buzzwords make their releases sound "important."
I've written before about [Read more...]
Number 1 press release mistake: A lack of keywords
Most people who email me with questions about how to write press releases ask the least important questions:
How many words should my release be?What's the best free press release distribution service?
Can you take a look at my release and tell me if it has the right "tone"?
Should my name and … [Read more...]
Author explains how to apologize, after outbursts by celebs
In this week's issue of my ezine, I wrote about how Rep. Joe Wilson, tennis star Serena Williams and rapper Kanye West are handing anger management experts and others a perfect opportunity to piggyback their story ideas and expertise onto the well-publicized outbursts.
I suggested that therapists, sports coaches, etiquette experts and … [Read more...]
Sept. 11 deadline looming for O Magazine pitches
Sept. 11 is the deadline for pitching your business woman's success story, or your tips for women, for a special round-up of story ideas that will be presented to O Magazine editors and other top-tier media.
Publicists for PitchRate.com, which connects journalists with people seeking publicity, will take the best 10 to 20 pitches and … [Read more...]
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