If you’re trying to be clever and call that part of your website an “asset library” or “company press club,” visitors will find utter confusion, says publicity expert Marcia Yudkin. In this week’s issue of her ezine, Marketing Minute, Marcia correctly points out that an organization’s attempt to be creative can backfire.
She says she found one company that called its online media room an “asset library,” a phrase that stonewalls the visitor. She Googled “asset library” and discovered that other companies are using it, too. She also found a company that calls its online media room a “company press club.”
“Press Club implies a clique of media followers who clink glasses with each other,” she said.
What should you call it?
So what SHOULD you call that part of your website that helps the media and other visitors find your bio, photos, background material, press releases and contact information?
I like “Press Room,” which is what I use, or “For the Media.” “Media Kit” is OK, too, although a media kit can sometimes be part of an online press room. “Media Room” is OK but some people don’t like it because they think it sounds too much like a home entertainment center.
If you REALLY want people to click on that navigational button, you can call it “For the Media Only.”
Yikes! I just noticed my online press room is horribly out of date. I need to add links to my profiles on Facebook, LinkedIn, Twitter and YouTube, as well as information about my new company, My Social Media Solution. (See “Special Report #22: How to Create an Online Media Room and Keep the Media Coming Back.”)
What do you call it?
What do you call that part of your website designed spcifically for journalists, bloggers, or anyone else who wants background information? What names have you found that are too confusing?
And how long has it been since you visited your own Press Room? How much of the content there needs to be updated?
I’d also love to hear your comments about features in your own online press room that have proven helpful to the media and other visitors.