Too many people make the mistake of looking for immediate sales as validation that they’re receiving a return on their investment of time at social media sites. That’s a mistake.
Here’s more proof on how social media participation can bring a not-so-obvious ROI.
During the webinar that book marketing guru John Kremer hosted with Jeanne Hurlbert, my business partner, and me on Wednesday, John mentioned two big benefits to participating on Twitter:
First, he made contact with a reporter from the New York Times who he started following. “I read one of his tweets, replied and commented on it, and he replied back to me and ask me if he could interview me for a story,” John said.
That was about 10 months ago. John was so busy that he didn’t follow up to see if the reporter mentioned him in the story. But he now makes it a point to find out if certain journalists are on Twitter and, if so, he follows them.
Second, the Alexa ranking at his site jumped dramatically since he’s been twittering. Alexa is a powerful free tool used to rank website traffic. It helps you determine quickly how your site ranks against the millions of other sites on the Web. The lower the Alexa ranking number, the more heavily visited the site.
“The biggest thing I’ve been able to track has been my ranking on Alexa for BoookMarket.com,” John said. “At one point, it was as low as 80,000. Right now, it’s 99,000. Before I started twittering, it was 169,000.”
Why does twittering mean more traffic to a website?
Because you can link to free articles, blog posts, sales pages or anything else you want your friends and followers to see. You can also encourage your friends to retweet your post and send even more traffic to your site by installing a plug-in like Tweetmeme on pages where you have helpful free content, like content-rich articles.
During the webinar with John, Jeanne and I offered dozens of social media tips and introduced our new product, Social Media Rx, which we’ll be launching formally in just a few weeks. It’s an assessment that gives users a 25-page customized report, along with their own formula, and it explains exactly what they should be discussing at social media sites, based on their answers to a series of questions. It comes with six handy checklists that show you at a glance which specific tasks you need to do each day, week and month at sites like Twitter and Facebook.
If you’re interested in partnering with us and introducing Social Media Rx to your friends, followers, fans and email list, we’d love to hear from you. Please complet the short survey that will take less than a minute.
Stay tuned for the launch…