Piggybacking onto hot celebrity gossip ranks right up there as one of the best ways to generate free publicity for your product, service, cause or issue.
But hurry. This story may be old news by the end of the week.
Here are the Top 10 ways to create free publicity for yourself by participating in the Tiger Woods conversation online and offline:
- If you’re an expert in a topic that ties into this drama, pitch influential bloggers who are writing about the story. Explain your area of expertise and offer commentary.
- Post comments at high-traffic blogs like Huffington Post that are discussing the story. Ditto at blogs written by journalists, like sports columnist Jason Whitlock whose post on Tiger’s Real Crime? Not Playing the Media’s Game attracted more than 500 comments in about two hours this morning. Weave into your comment information about your expertise. If appropriate, lead people back to your website where they can find tips, advice or a quiz that ties into the topic.
- If you’re a divorce attorney who can talk about prenups, an ad agency executive who’s an expert on branding or celebrity endorsements, a crisis counselor or PR pro who can discuss PR 101, and even a minister who can offer tips on how to forgive, write a letter to the editor of local, regional and national publications where the stories are appearing.
- Call your local TV stations and offer yourself as the local angle to this international story. Offer a list of short tips.
- Create a short two-minute video offering advice on what others can learn from Tiger’s mess and upload it to YouTube and the other video-sharing sites. Tag it with keywords that people are using to search for information on the story.
- Subscribe to free media leads services like HARO and PitchRate, or paid services like ProfNet and PRLeads, so you know about the types of sources journalists are seeking for their stories.
- Offer to write a guest blog post about it, with tips and advice. BloggerLinkUp helps guest bloggers and bloggers who need guest posts find each other.
Pitch clever angles to this story to drive-time radio show hosts. Example: A cell phone expert can pitch a story on “Got a dirty little secret? 5 ways to cover your tracks on your cell phone.”
- Write your own blog post that ties into Tiger Woods, include lots of outbound links, and then bookmark it at sites like Digg and Delicious. The “Top 10 Tips…” headline works well. I got the idea for this post while reading Tip #3 in Bryan Eisenbertg’s blog post on Top 3 Problems of Social Media.
- Do all of the above, and link to them from Twitter and Facebook.
If you’ve piggybacked off the Tiger Woods is story to generate free publicity for yourself or clients, or you’d like to add to this list, join the conversation.