Think beyond the office when you're pitching stories about yourself or your company to journalists and bloggers.
If your CEO has an unusual hobby or collection, Kym … [Read more...]
Search Results for: journalists
Hyper-local Patch.com covers 600+ communities
Here's another website to add to your media list consider if you want publicity for local news.
It's Patch.com and it already covers more than 600 … [Read more...]
How to un-Google yourself & push bad news off Page 1
This month's guest blog post is from Mark Macias, a crisis communications consultant. He runs a TV production and PR company that has consulted with … [Read more...]
Your favorite LinkedIn group for marketing, PR, publicity?
If you're curious about whether email pitches are effective, you'll want to know about the interesting discussion under way in the PRWise group on LinkedIn.
"Given journalists' overcrowded inboxes, … [Read more...]
5 ways to use Twitter lists for PR, marketing, spying
Anne Deeter Gallaher has written a helpful blog post on How to add Twitter to your PR to mix in 9 easy steps.
I commented and suggested using Twitter lists these five ways. All were discussed in more detail during the … [Read more...]
Create your own ‘Seal of Approval’ for branding, publicity
The Good Housekeeping "Seal of Approval" has been reassuring consumers about product quality for more than a century.
It's one of the most recognized consumer emblems in the market today. Two years ago, the magazine added the Green Good Housekeeping Seal to help consumers identify products that are effective and environmentally … [Read more...]
Writing expert needs ideas for marketing online classes
This week's "Help This Hound" question is from McKenna Donovan of Asheville, N.C.:
"I'm the founder and executive director of To Write Well, which offers a wide variety of writing courses online.
"Typically, the market includes … [Read more...]
9 ways to use QR codes for PR, publicity & marketing
At first glance, it looks like a crossword puzzle that can appear almost as small as a postage stamp.
It's a QR code, short for quick response. And it can be one of the most valuable tools in your PR arsenal.
QR codes, similar to bar … [Read more...]
Here’s a handy checklist for writing press releases
The next time you write a press release, use BusinessWire's handy checklist so you don't forget key elements of the release.
Its … [Read more...]
Use hyperlinks in press releases: Here are 19 ideas
The next time you write a press release, don't forget hyperlinks.
Too many writers do. Or they're simply unaware of the three most important reasons to include them: they improve your search engine optimization, drive traffic to your website, … [Read more...]
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