Here are several for the month of March, suggested by Shawne Duperon, a TV producer, and me, when we hosted a teleseminar on 116 WOW! Story Ideas from January through June.
Remember that if you’re pitching TV, it helps if you have compelling visuals. Think: People. Color. Motion.
- St. Patrick’s Day offers lots of opportunities for coverage. Invite TV cameras into your company for unusual St. Patty’s Day celebrations. If you’re creating a product that’s green today, let the media know.
- March is American Red Cross Month, an opportune time for companies and non-profits to encourage their employees and others to give blood. Issue a challenge to your employees on how many gallons of blood people in various departments can give, and invite the TV cameras to cover it. If you’re in a local service club, challenge another service club.
- March 7-11 is Newspapers in Education Week. If your school uses newspapers in the classroom, let your local newspaper know. You might be part of a story.
- March is a big time for special end-of-winter sales. Invite the media into your store for a story about how retailers prepare for sales.
- Stories about plastic surgery are big this month as people start thinking about what they’ll look like in a bathing suit. TV reporters love before-and-after stories. Invite a reporter to follow you through surgery.
Before you pitch, read what I wrote last week on 6 ways to romance journalists with your pitch.
What about you? What stories are you planning to pitch during March? Or which have you pitched that have resulted in publicity?