Roger Pozeznik of Kalamazoo, Michigan writes: "I run All-Star Driver Education in Ann Arbor. Two other big driving schools in town seem to have a monopoly and have gotten lazy with there teaching skills. It's frustrating to see that they have full classes. "The school I work for is very well-known on the east side of the state and they are in … [Read more...]
Ergonomics consultants need publicity tips
Kay Richardson of Miami, Florida writes: "I need help with publicity ideas for Work Smart with Ergonomics, Inc., an ergonomic consulting/training company. We provide assessments for businesses that have employees that may be complaining of wrist, neck, back and shoulder pains while sitting at their desk performing typing, researching (surfing) and … [Read more...]
Presidential candidates need advice from all you experts
Attention Rudy Giuliani: Remember when you dressed in drag for those comedy routines? Your enemy bloggers love those photos, like the one at left, showing you dressed up as a platinum blonde startlet. And they could derail your run for the presidency. New Mexico Gov. Bill Richardson: When you're on the presidential campaign trail, that suit … [Read more...]
Bad restaurant review? Fight back with a blog
Here's another tool for restaurant owners who receive bad restaurant reviews and want to fight back. Start blogging, and review the reviewers. That's exactly what Roberto Donna, owner of Bebo Trattoria in Arlington, Va., is doing. He's upset about the factual errors in a review his restaurant received in this month's issue of Washingtonian … [Read more...]
How to promote a book on people who plan their lives before birth
Robert Schwartz of Ashland, Oregon writes: "I wrote and self-published a New Age book called Courageous Souls: Do We Plan Our Life Challenges Before Birth? "It includes 10 stories of people who planned great challenges for the purpose of spiritual growth. The information about their … [Read more...]
Campaign gives tampons to homeless shelters
Seventh Generation, which sells non-toxic household products and other supplies, recently halted a successful online promotion in which it donated free, environmentally-friendly tampons and sanitary pads to homeless shelters throughout the world. The company sent a package of organic cotton tampons or chlorine-free pads to a shelter if a visitor … [Read more...]
Harvard Business Review pitching tips
If you or the boss are aching to get into the Harvard Business Review, the management bible, check out these pitching tips from Deputy Editor Karen Dillon, courtesty of Marketing … [Read more...]
How to promote in the sluggish building industry
What do you do if you're in charge of PR for a company in a sluggish industry? That's the dilemma Kleber & Associates faced recently when the marketing and communications company promoted its client, KOMA Trim … [Read more...]
Publicity tip: Green dogs on St. Patrick’s Day
I just received TV reporter Jeff Crilley's excellent email newsletter which you can subscribe to here, and I wanted to share his terrific tip on one way to generate publicity as St. Patrick's Day nears. You don't have to have an Irish pub to tie into this holiday. A few years ago, Kim Morris from [Read more...]
Christian-oriented musicians need publicity ideas
Dave Butcher of Vincent, Ohio writes: "My wife and I have a music ministry. Our program includes my testimonies and recitations interspersed with Carolyn's songs using soundtracks. You can see our Spiritual Road website. "Carolyn has had several songs on radio Top 50 charts, and … [Read more...]
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