Roger Ellerton of Ottawa, Ontario, Canada writes:
“I am the author of ‘Live Your Dreams Let Reality Catch Up—NLP and Common Sense for Coaches, Managers and You.’ My book was published a year ago but I want more publicity.
“I’ve submitted articles to article directories, donated copies to libraries, distributed press releases locally and will do a wider distribution, faxed information to local HR directors and senior managers, donated copies of my book to silent auctions, published a monthly newsletter, done speaking engagements and gotten book reviews.
“Current plans are to continue with those activities and try to get into the local media and then national and international media. But I’m at the point where I can’t see the forest for the trees and would appreciate new and innovative publicity ideas.”