Tips, Tricks & Tools for Free Publicity
by Joan Stewart
If you can't afford your own photographer, or you take lousy photos, or you hate creating graphics, use a stock photo service to enhance everything from press releases to media kits in a PR campaign.
Royalty-free stock images can save you a lot of time and money trying to generate graphics on your own. Royalty-free means you can use the … [Read more...]
by Joan Stewart
In the old days, when we used typewriters to write press releases, and then snail-mailed the releases to the media, the worst that could happen would be that the media didn't use our releases.
Now that many journalists blog, the occupational hazards of bad press releases distributed online are multiplied. Send a crappy release … [Read more...]
by Joan Stewart
If you aren't speaking about your area of expertise, you're missing valuable opportunities and multiple revenue streams.
Here are eight ways speaking pays, even if you stay in your own community and don't want to hassle with packed airplanes, crummy hotels and crummier road food:
Audience members have invited me to be part of … [Read more...]by Joan Stewart
If you're dying to get onto Oprah, stop sending unsolicited books, press kits and other junk.
Instead, spend some time reading the blog posts from the show's 14 producers.
Yes, they blog. Is it OK to contact … [Read more...]
by Joan Stewart
If you're not using teleseminars in your business, you're missing a fabulous opportunity to amass a loyal following of people who want to hear what you have to say.
With a lousy economy that leaves people reluctant to pay for hotels and airfare, teleseminars are an easy, inexpensive alternative to live events.
They're also a … [Read more...]
by Joan Stewart
Mary Ann Puckett from Oklahoma City, OK writes:
"I am the author of a self-published book, 'Take Him Home and Love Him/A Story of Autism and How to Cope with It', which is currently on … [Read more...]
by Joan Stewart
Cheryl Muskus of Oak Creek, WI, writes:
"I'm the owner of The CarmelRose, a floral shop, and I'm looking for ways to generate publicity in a very competitive market.
"Even though our industry is hurt to a large extent when obituaries state 'in lieu of flowers, the family … [Read more...]
by Joan Stewart
With so many international reporters and editors, TV producers and radio show hosts, it's more important than ever that you pronounce their names correctly, particularly if you are appearing on their shows or pitching them by phone.
Ditto for potential clients and bosses, or for audience members who you call on from the platform if … [Read more...]
by Joan Stewart
John T. Unger of Mancelona, MI writes:
"My fire bowls, original art which I've been making since 2005, have been copied by a manufacturer. He is now suing me in federal court to overturn my existing copyrights and continue making knockoffs.
"I have a strong case, a great lawyer and believe that if I can continue to defend … [Read more...]
by Joan Stewart
Occasionally, I'll get a call from somebody who thinks it might be "fun and interesting" to be in the world of PR, or a publicist. But they don't want to go back to college and spend more than $50,000 on a degree in PR or communications.
So they ask me what the best way is to break into the business. I suggest they follow the same people … [Read more...]
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