The Publicity Hound

April 12, 2011 by Joan Stewart

Marketing tips needed for photos-on-glass company

Matthew Bivens of Gainesville, FL writes: "I work at a startup company called Fracture, which gives people an innovative way to print, mount and display their personal photographs. Send us a photo and … [Read more...]

April 6, 2011 by Joan Stewart

13 ways to cross-promote on social media sites

If you're like me, you sometimes spend so much time and effort trying to understand the minutiae on a site like Facebook, that you forget to let your regular customers know where to find you there. Here are 13 ways to create a trail of digital bread crumbs that will let your friends, followers and fans follow you from one social media site to … [Read more...]

April 5, 2011 by Joan Stewart

With apologies to Betty Boop, I’m finding my voice

One of the questions a professional speaker never wants to hear is, "What's wrong with your voice?"

My friends in the Wisconsin chapter of the National Speakers Association started … [Read more...]

March 30, 2011 by Joan Stewart

Add visual pizzazz with this versatile graphics toolkit

If you're like me, you rush over to one of the stock photo services when you need a graphic for your website, blog, a press kit, a sales page, or a Facebook Note. But even at a buck or two each, you can burn through your credits quickly. I just discovered the really snazzy [Read more...]

March 29, 2011 by Joan Stewart

AP: The news powerhouse you probably aren’t pitching

Quick. Find your media hit list---the list of media you have pitched recently either for your own story idea or one for a PR client. Now, scan the list. I'll bet you a bag of dog treats that the Associated Press isn't on the list. That news powerhouse is frequently forgotten by PR people. Yet the AP was ranked first in terms of how often their … [Read more...]

March 22, 2011 by Joan Stewart

How to give Facebook Fans a coupon for Liking a page?

Heather John of Los Angeles, Calif., asks this week's Help This Hound question: "I created and manage the Facebook business page for an online store and I want to set something up on Facebook (maybe through Events?) where we send out a mass … [Read more...]

March 21, 2011 by Joan Stewart

How to read Wall Street Journal, NY Times online for free

I'm always reluctant to link to articles in the Wall Street Journal from this blog---or from my ezine, The Publicity Hound's Tips of the Week---because you can read them … [Read more...]

March 10, 2011 by Joan Stewart

How to promote events on Twitter, Facebook & LinkedIn

When it's time to promote your next live or virtual event, don't assume that you'll find your target audience on all of the Big Three social media sites: Twitter, Facebook and LinkedIn.

Spending too much time promoting on one of … [Read more...]

March 9, 2011 by Joan Stewart

Why statistics can be your greatest PR ally–or enemy

This month's guest blogger is Brad Phillips, the author of the Mr. Media Training Blog, which offers daily media and presentation training tips. His firm, [Read more...]