The Publicity Hound

February 21, 2011 by Joan Stewart

Need story ideas? Here are 6 to pitch in March

This time of year, with no major holidays around the corner, you might be hurting for story ideas.

Here are several for the month of March, suggested by Shawne Duperon, a TV producer, and me, when we hosted a teleseminar on [Read more...]

February 20, 2011 by Joan Stewart

How to Work with Newspaper Photographers

By Joan Stewart
The Publicity Hound

The next time a newspaper photographer takes your photo, remember the 8 things they hate:

Bossy people who demand that other people be included in the photo, so there won’t be hurt feelings. Never tell the photographer whom to photograph. This puts them on the spot. Usually, the … [Read more...]

February 19, 2011 by Joan Stewart

Recycle Publicity These 7 Ways

By Joan Stewart
The Publicity Hound

Feeling proud for persuading a local radio station to air a half-hour interview with you? Or for getting a two-page spread in a national magazine?

If you're an amateur publicity seeker, you're content with whatever you can get. If you're a real Publicity Hound, however, you know the fun … [Read more...]

February 18, 2011 by Joan Stewart

6 Publicity Tips for Small Businesses

By Joan Stewart
The Publicity Hound

In a funk because your competitors seem to be snagging all the free media publicity? It’s time to start claiming your share. Here are six publicity tips for small business owners.

Tie story ideas to the holidays. Example: A bookstore that’s offering a special program for Valentine’s Day. … [Read more...]

February 14, 2011 by Joan Stewart

Is sending birthday greetings on Facebook a time-waster?

A few years ago, when I created my Facebook profile, it was a real high seeing hundreds of birthday greetings flowing onto my profile page on my … [Read more...]

February 11, 2011 by Joan Stewart

6 ways to romance journalists with your pitch

Let journalists know you care, and they will care about what you know, says publicity expert Jill Lublin.

I first heard her say that about 10 years ago, and I've never forgotten it because she's right.

When I worked as a newspaper editor … [Read more...]

February 9, 2011 by Joan Stewart

9 ways to reconnect with LinkedIn pals who change jobs

When your LinkedIn connections change jobs, that's the perfect time to reconnect.

But you might not always be aware of the fact that a guy you know left one company and joined another, or that a former co-worker was laid off from her job in corporate and started her own business.

That's why I love the helpful photo chart that … [Read more...]

February 9, 2011 by Joan Stewart

Tomorrow: How to pitch Oprah, GMA, other big shows

Not every Publicity Hound belongs on "Good Morning, America."

Even fewer belong on "Oprah."

If your topic isn't right for the audiences that watch those shows, don't even bother contacting the producers. But if it is, you could strike … [Read more...]

February 9, 2011 by Joan Stewart

Bloggers: Participate in Harvard’s blog research & surveys

If you're interested in how other bloggers manage their blogs, or issues related to blogging, offer to participate in the surveys conducted by Blogging Common, part of the Berkman … [Read more...]