Tips, Tricks & Tools for Free Publicity
by Joan Stewart
When you're pitching the media, don't spend all your time crafting your pitch.
Think about how to weave what I call the "10 Magic Phrases" into a telephone conversation, email interview or face-to-face chat with journalists and bloggers. … [Read more...]
by Joan Stewart
Don Luepnitz of Norwalk, CA, writes: "I am with the Norwalk, CA, Moose Lodge, and we can sure use some help getting the word out and trying to get new people to come down and or join. "We … [Read more...]
by Joan Stewart
If you're setting up shop as a PR consultant, and you've got your first client, one of the most perplexing problems is obtaining sample contracts, or writing a contract from scratch. But what if you don't have the start-up money to consult with a lawyer? … [Read more...]
by Joan Stewart
What nasty things are people saying about you online, even if they haven't done business with you?
Has somebody tried to buy a product at your website, but a glitch in your shopping cart wouldn't put through the order?
Have they called you, left a message, but no one has returned the call?
Have they filled out one of … [Read more...]
by Joan Stewart
Several years ago, when busy people were looking for ways to save time with social media, they relied on programs like Ping.com to automate their content. Post a status update and Ping could push it out to Twitter, Facebook, LinkedIn, and the other sites you see in … [Read more...]
by Joan Stewart
The next time you generate publicity in a major newspaper or magazine, or at a blog, or you get onto a TV or radio show, don't stop there. You also need to publicize your publicity. That's what Michelle Tennant of [Read more...]
by Joan Stewart
If you, or your PR client, are interviewing with the media, and you haven't prepared answers to difficult questions, particularly if you're in a bad news situation, you've blown it.
That's what happened last week when a correspondent for the BBC interviewed Mike Lazaridis, the co-chief executive of Research In Motion (RIM), the Canadian … [Read more...]
by Joan Stewart
Publicity guy Jerry Brown says the Royal Wedding on April 29, between Prince William and Kate Middelton, is the perfect opportunity for Publicity Hounds to "use headlines to make headlines." He's right. So here are my story ideas---yours for the taking. … [Read more...]
by Joan Stewart
If you've written a book or want to write one, don't miss this rare opportunity to see me in person for a two-and-a-half-hour presentation on how to use traditional and social media to promote your expertise to sell more books. I'll be presenting on Saturday, May … [Read more...]
by Joan Stewart
Let's see how savvy you are when it comes to interviewing with journalists. Which of the following would you consider a trick question: A. "What's your annual revenue?" B. "I know you feel uncomfortable commenting on that topic, but how … [Read more...]
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