Whenever I fly American Airlines, I pull the inflight magazine out of the seat pocket in front of me and turn to the back to see if there's a Mensa Quiz. Then for the next half hour or so, I go to work filling in the blanks, or decoding a series of numbers, or playing the word association games. An hour later, I tally up my points and see if I'm … [Read more...]
How to Attract a Reporter’s Attention
Sponsoring an event? One of the best ways to generate publicity is to invite a reporter to participate in something that will result in a pre-event story. For example, if you're sponsoring a hot-air balloon race, invite a reporter to take a hot-air balloon ride a week or two before your event, so she can write about it for her newspaper and tell … [Read more...]
Vote for POOPY PR photos
I'll bet many of you work for companies that regularly have "POOP" in their newsletters, annual reports and even at their websites. "POOP" stands for Photos that Ought to be Outlawed Permanently. The acronym is the brainchild of Jean Clough, who teaches photography. Her friend, Steve Crescenzo, thought it was so clever when he first heard it that … [Read more...]
Tie celebrities to your publicity
The current issue of People magazine includes a short item about Jessica Simpson, who showed up at two recent events without her 3.5-carat wedding ring. Two photos that accompany the item show her without her hubby, Nick Lachey, and waving high "hi" with her left hand, without her ring. So is there a meaning in the missing sparkler? Etiquette … [Read more...]
How to promote programs for cancer patients
Kelly Moore of Des Moines, Iowa writes: My aunt, Deirdre Duff-Allen of Aspen, Colorao, is a cancer survivor who has just launched a venture she is calling Survive-All. Through greeting cards, countdown calendars, inspirational booklets, workshops and a TV show, she hopes to inspire cancer patients, their families and the professionals who care for … [Read more...]
Piggyback off “Commander in Chief”
TV reporter Shawne Duperon has a great publicity idea for women business owners. It ties into the premiere of the ABC prime-time drama "Commander in Chief" on Sept. 27. "Create a fun contest at work, surveying your employees about when they believe a woman will run the country," Shawne says. "Remember: Only pitch to ABC affiliates. They will LOVE … [Read more...]
Pitch Jay Leno for special event publicity
Promise me that after you read this item, you won't pester Jay Leno's staff with a boring idea that could put his late-night audience to sleep. If you watch Leno, like I do, you know his "correspondents" travel far and wide to fun events where they can film whacky segments, from John Melendez going belly-to-belly with bikers at the Sturgis … [Read more...]
Pitch a stand-alone photo for quick publicity
Liz Morgan, my Jazzercise instructor, has been beaming all week because the local weekly newspaper printed a photo of her new Junior Jazzercise class for little girls. So which do you think has more credibility? That photograph? Or a quarter page ad that Liz could have bought if she had the budget to advertise? When I was on guest on Michael … [Read more...]
Publicity Ideas for October
The month of October provides opportunities galore for pitching. ---October is Consumer Information Month. Your company or nonprofit can offer tips and free advice on product safety, how to avoid rip-offs, and how not to abuse credit cards. ---Sponsor a pumpkin-carving contest among your employees or customers. Invite people to carve the logo of … [Read more...]
Another website wants your articles
Add to your media database yet another ezine article directory. You'll find it at Smartads Article99.com. You can create a free author account and submit your articles, old and new. Articles at websites like this one help increase your search-engine ranking because your articles will be picked up by other editors and publishers who also … [Read more...]
- « Previous Page
- 1
- …
- 203
- 204
- 205
- 206
- 207
- …
- 236
- Next Page »