Lana Jordan from Jorlan Publishing, who I met at the conference of the Small Publishers of North America on Oct. 23, emailed me today asking for advice on how she should have handled a situation that could have led to some great publicity. "I may be in the background somewhere on NBC's Three Wishes this Friday," she wrote. … [Read more...]
How to recycle publicity in Woman’s Day
Gale Trent of Bristol, Virginia writes: "Our mystery fiction line Dark-N-Stormies was featured in WOMAN'S DAY magazine's WD Giveaway in the October issue. 'Fifteen lucky readers' receive a set of all six books currently in the Dark-N-Stormies line. Although I'm donating the books and taking care of fulfillment, I'm delighted that our two-year-old … [Read more...]
How to write press releases the media love
Writing coach Ann Wylie says this is the kind of press release that makes an editor's eyes glaze over: "XYZ Co. Inc., a leading supplier of the world’s integrated real-time advanced software-aided microchips, announced today the availability of its latest product, the XYZ 4.2, version 3, which will revolutionize the software-aided … [Read more...]
Earn a hefty commission selling The Publicity Hound’s products
If you'd like to earn up to 40 percent commission selling my products, join me for a free teleseminar at 3 PM Eastern Time on Wednesday, November 16. I'll give you loads of ideas on how to sell my products---almost effortlessly---from your website, blog or ezine. Every month, I write lots of commission checks to my affiliates to thank them for … [Read more...]
Use briefs to create publicity for a product or service
If your product or service makes a great holiday gift, send the media a photo of it, along with a brief. During a teleseminar I conducted called "Briefs, Fillers & Quizzes: How to Write Them and Why Editors Love Them," I explained that briefs can take one of several formats. They include: --A one-page news release. --A short list of … [Read more...]
Pitch Christmas story ideas early
I heard a news report yesterday that many retailers already had stocked their shelves with Christmas decorations and gift items a week before Halloween. Why? Because they're hoping to get your money before the utility companies do. Skyrocketing natural gas prices this winter might force consumers to spend less on holiday gifts once they see their … [Read more...]
How to pitch story ideas to the media
Publicity Hounds in my mentoring program hear me harp repeatedly that they should never pitch a magazine unless they hold it in their hands, read it thoroughly and search for clues inside that will help them craft an irresistible pitch. So before Michelle Tennant of Wasabi Publicity, Inc. pitched an idea about her client, artist … [Read more...]
How to get publicity for speaking engagements
If you're sponsoring a special event or a speaking engagement and you want to fill the room, don't just try to create publicity by pitching the local media in the town where the event will take place. Create a grassroots publicity campaign that reaches thousands of people who are likely candidates for your event. That's what I did this past … [Read more...]
How to promote a book about writing
Barbara Florio Graham of Gatineau, Quebec, Canada writes: "The 20th anniversary edition of my popular book, Five Fast Steps to Better Writing, just came out this fall, and I'd like to capitalize on the 'five fast steps' theme (which is also the title of my second book, Five Fast Steps to Low-Cost Publicity), by arranging some … [Read more...]
Get into this directory of experts
When news breaks and journalists need to find sources to interview, they can't waste time Googling under certain words or phrases, then wading through a long list of websites and articles in search of the perfect source. Many of them go directly to Yearbook.com, a website where they can search among the thousands of sources and find exactly what … [Read more...]
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