Add to your media database yet another ezine article directory. You'll find it at Smartads' Article99.com You can create a free author account and submit your articles, old and new. Articles at websites like this one help increase your search engine ranking because your articles will be picked up by other editors and publishers who also will link … [Read more...]
Carve a pumpkin for TV publicity
Here's an idea almost guaranteed to bring the TV cameras into your company in October. Sponsor a pumpkin-carving contest for employees. Invite an on-air personality at your local TV station to be the judge. The challenge? To carve the TV station's logo in the pumpkin, of course. TV reporter Shawne Duperson loves those kinds of stories and says … [Read more...]
How to promote a website for gourmet kitchen equipment
Sally-Anne Baker of Leicestershire, England writes: "In June, I launched my new business, Kitchen Goddess, which is a dream come true because I've always wanted to be my own boss. So at my website there's a brand new website selling gorgeous kitchen and table essentials but nobody knows about it yet! "What ideas do you and the Hounds … [Read more...]
Wall Street Journal section lists Boomer trends
If you market to Baby Boomers, get your hands on a copy of the Monday, September 26, issue of The Wall Street Journal. It included a special section called "Encore: a Guide to Retirement Planning and Living." It's packed with trends, statistics and other helpful facts that you can use when pitching … [Read more...]
Use more care when taking publicity photos
Whenever I send a news release about something I've done to my local newspapers or trade journals, I hardly ever hear feedback from my neighbors or peers, even when I know it's been printed. But when I send my photo with the release and it's printed, I hear a chorus that sounds like this: ---“I saw your picture in the paper!" ---“Did you know … [Read more...]
Tips for pitching TV after a disaster
If you don't subscribe to Bulldog Reporter's excellent ezine "Journalists Speak Out," you're missing some terrific pitching tips. Brian Pittman passed along several tips last week after interviewing Penelope Dunham, producer for ABC-TV's Channel 7 in San Francisco, on how PR people can pitch in the wake of a disaster. He gave me … [Read more...]
Pitch “how to” segments for TV talk shows, news
This time of year is perfect for pitching a "how to" segment for a local or national TV talk show or a newscast. For example: ---Demonstrate how to carve a pumpkin. If you're pitching to a local talk show, carve the local TV station's call letters into the pumpkin. How in the world could a producer not want that segment? ---If you're a foodie, … [Read more...]
Promoting a virtual book tour on scrapbooking
Angie Pederson of Kansas City, Missouri writes: I recently completed a Virtual Book Tour for my third book, which is a guide to scrapbooking about relationships. I sent out press releases to local local papers. My publisher sent releases and press kits to trade and consumer magazines in the scrapbooking industry. Even though this tour was the … [Read more...]
Learn how to get a six-figure book advance
Almost every week, it seems, an author calls me practically in tears, panicked that she can't park in her garage because it's filled with stacks of cardboard boxes that hold hundreds of books she can't sell. Sometimes, the author tells me that she once dreamed that her book would be a best-seller and that it would prompt her publisher to offer her … [Read more...]
Customize news releases for specific media outlets
When you write a news release, do you write different versions of the same release---emphasizing different things in the first paragraph---depending on what media outlet you're sending it to? Smart Publicity Hounds do. They want every media person to read their releases and say, "Aha! This is perfect for our audience!" Yet too few people bother … [Read more...]
- « Previous Page
- 1
- …
- 204
- 205
- 206
- 207
- 208
- …
- 236
- Next Page »