As I was writing the previous tip about the "Coats for Kids" drive, I couldn't remember all the details. So I Googled weatherman Vince Condella. Here's what I learned about him within about 30 seconds: --He rides a Harley. --He's a "Seinfeld" junkie. --He likes guitar music, quality coffee and ice hockey. --He was named one of the 15 best … [Read more...]
Piggyback off Media Charities
I never guarantee you'll get publicity by following my tips. But this tip falls into the category of an "almost guarantee." While watching the local FOX TV news recently, I saw a short news item about a group of first-graders at a Milwaukee elementary school. They were shown singing a song to the tune of "Old McDonald Had a Farm." But instead of … [Read more...]
How to promote hobby railroads
Susan Robinson of Red Bluff, California writes: "We publish two hobby railroad magazines in a niche market. We reach people who either own commercial scale railroads (those large enough to ride in) or who own or are building their own private railways. Many people remember these trains from when they were children at amusement parks, drive-in … [Read more...]
Dishing the dirt on Pantene bribing journalists
Back where I come from in the world of newspapers, an editor would practically pull off a reporter's fingers, one by one with a pair of pliers---then fire the sinner---for accepting a can of caramel corn from a source who wanted to say "thanks" at Christmas. The caramel corn, and other gifts that came to the newsroom, were usually trucked to the … [Read more...]
PR Week awards deadline is Friday
When I worked as a newspaper reporter, nothing made my day more than winning a writing award from one of my trade associations. It's no different if you work in PR. So you might want to hustle if you haven't yet entered the 2006 PRWeek Awards. The deadline is Friday, October 14. The awards really spiff up a resume. And it sure doesn't hurt to … [Read more...]
What do to when reporters won’t mention your name in an article
Here's a common problem Publicity Hounds run into when they're so eager for publicity that they'll do almost anything for a journalist. Last week, a reader asked, "I spent a lot of time talking to a reporter and we really hit it off. But when she wrote the article, I was surprised to see she used my information, but she didn't use my name. What … [Read more...]
How to promote caps for Latinos
Diane White of Venice, Florida writes: "I developed and patented an angled sportswear cap and have been promoting it on my own for the past 6 years. I have written press releases and have been blessed with several local articles. But that has not captured buyers and licensees. "You can see the Side-cap at my website. It has … [Read more...]
Create a “Top 10” list
If your company or nonprofit serves a national or international audience, here's a great idea publicity idea you can steal. Ditto if you're an author, speaker or consultant. One of the ideas in my ebook "How to be a Kick-butt Publicity Hound" is to create a list of the top 10 cities or … [Read more...]
Pitch these Halloween ideas for publicity
From now until October 31, the media will be reporting an anything even remotely connected to Halloween. So start thinking about ways you can piggyback off this holiday---the second biggest retail holiday of the year. Here are some ideas to get you started: ---Roadside markets, nurseries and agricultural associations can offer tips on how to buy … [Read more...]
Pitch the Religion News Service for publicity on religion, spirituality topics
If you have a story idea about values, religion, spirituality or philanthropy, consider pitching it to reporters at the Religion News Service, owned by Newhouse News Service. The news service has more than 100 secular clients, including The New York Times, Los Angeles Times, Wall Street Journal, Washington Post, Chicago Tribune, U.S. News … [Read more...]
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