Elbert Mackey of Austin, Texas writes: "I am interested in pitching a new FDA-approved disposable dental drill that consumers buy from us for $49.95 and which we, in turn, ship directly to their choice of dentists throughout the United States. The FDA prohibits the sale of dental devices to consumers. "Our one-time-use dental drill eliminates … [Read more...]
Entrepreneur columnist focuses on do-gooders
Entrepreneur magazine has a new column called "Doing Good," featuring entrepreneurs whose business models are based on giving back to their communities as well as the world.
It's written by JJ Ramberg who, with her brother, runs GoodSearch, a successful search engine company that … [Read more...]
Treat your blog like a dog
I love the headline "4 reasons to treat your blog like a dog" on this article by blogger Bonnie Lowe. I ignore many blogging articles simply because they're everywhere. But I love dogs. That's why this headline caught my attention. She includes content-rich tips in a fun format, and she uses the dog angle right to the end. Remember this approach … [Read more...]
Press release headlines should be upper- & lower-case
Thanks to Dave Casali from readMedia in Albany, N.Y. for this simple tip about a common mistake I see regularly when I read press releases: Nothing kills a reader's momentum quicker than a section of text in all caps. Blocks of capital letters are extremely difficult to read, and tend to … [Read more...]
Web video in Charlotte, N.C. wants publicity ideas
This "Help This Hound" question is from John Easton of Charlotte, North Carolina asks:
"My new web video portal, Broadcast Charlotte, features local small business events, and I would like some help from your Hounds on how to generate my own publicity for it.
"Broadcast Charlotte provides on-demand video coverage of a variety of … [Read more...]
Online event calendars: Which are your favorites?
OK, all you publicists and self-promoters. I'm in the market for the very best online calendar directories, preferably free, where you can post blurbs about your events. I'll trade you six of mine for six of yours---or even just one of yours. Here are some of the sites … [Read more...]
Restaurants entice food bloggers with free meals
What's behind that four-star rating of a restaurant review at your favorite foodie website? Diners can't always know for sure.
That's because as online food sites become increasingly influential in the restaurant business, chefs and owners are offering bloggers complimenary meals to get good write-ups, explains [Read more...]
Wall Street Journal pitching tip: Show your warts
An article in the October 2007 issue of PR Tactics includes a great tip for pitching the Wall Street Journal and any other business publication. It's courtesy of Gene Coulter, editorial director at [Read more...]
Public, leased access let you have your own TV show
Wishing and hoping for your own show on national TV?
Stop waiting for an invitation to audition. Instead, create your own show on your cable TV company's public access channel.
That's what foodie Dave Lieberman did when he was a student at Yale University. … [Read more...]
Festival of Owls in Houston wants promotion ideas
Karla Kinstler of Houston, MN writes: I coordinate the International Festival of Owls, held annually the first weekend in March in the tiny little town of Houston, MN (population 1,020). It began simply as a hatch-day party for Alice the Great Horned Owl, the Houston Nature Center's … [Read more...]
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