Elbert Mackey of Austin, Texas writes:
“I am interested in pitching a new FDA-approved disposable dental drill that consumers buy from us for $49.95 and which we, in turn, ship directly to their choice of dentists throughout the United States. The FDA prohibits the sale of dental devices to consumers.
“Our one-time-use dental drill eliminates patient concerns for safety when visiting the dentist. In dentistry, secondary diseases such as hepatitis and HIV viruses are transmitted primarily to the patient or to the health care worker by the use of contaminated dental instruments. The conventional reusable dental drill’s sterility cannot always be assured by the patient. Also, the drill has one of the highest risk factors for secondary diseases.
“Our disposable one-time-use drill solves this problem and allows consumers to take a more involved role in their own health care. What tips do your Hounds have on how to publicize and market the drill?”