Have you ever picked up the local newspaper and read a glowing story about one of your competitors? And told yourself that the reporter could just as well have written the story about you? Lots of Publicity Hounds have. They throw away their newspapers, and then stomp off grumbling and groaning that their day has been ruined. Not so fast. Do … [Read more...]
Targeting teens? Use MySpace and Facebook equally
If you're targeting teens with a message about your product, service, cause or issue, it's a mistake to use only MySpace or only Facebook. [Read more...]
New fall TV shows can be tied to your pitch
Michael Smart, national news director for Brigham Young University, generated fabulous publicity for the university several years ago just as the show "Survivor" was debuting on CBS. "We had an honors class at BYU … [Read more...]
Organic industry should be pitching right now
An article in the Oct. 1 issue of PR Week says recent recalls of Mattel toys and microwave popcorn presents the perfect opportunity for companies that make non-toxic, eco-friendly and organic products to generate publicity for their brands.
Here are some ideas to get you started:
---Restaurants can publicize organic menu … [Read more...]
GoodSearch.com raises money for charities, schools
If you're a charity or a school, or there's a particular charity or school you support, this tip is for you. Use the GoodSearch search engine whenever you're looking for information online. After a charity or school adds its name to the website, GoodSearch will pay the group one cent every … [Read more...]
Sonoma County wine country website wants promo ideas
Nancy Hayssen Sonoma County, California writes: "I am a local private pilot and web entrepreneur who has launched a website targeting Sonoma County residents and visitors traveling direct into the area from L.A., Seattle and Portland who want to visit the Wine Country. "The site … [Read more...]
Baby Boomer couples: Apply for ‘Life Begins at 40’ TV show
If you're over 40 and you want to make a change in your life, and generate some resulting publicity, apply for the new TV show "Life Begins at 40."
The producers describe the show:
"For many people in their 40s and 50s, the time has come to restructure their life and do something they’ve always dreamed of. It could be anything … [Read more...]
Speakers, authors, consultants: Speak at colleges
If you're a professional speaker or consultant who's looking for a new revenue stream, or an author, publisher or info products creator who's looking for a new audience for your books, CDs, DVDs or other products, listen up. An expert on how to get onto the college speaking circuit and generate tons of publicity doing it, will be my guest once … [Read more...]
How to market a YouTube campaign
Somebody here at the "Unconference" asked Shel Holtz how to market a video like the Dove video I wrote about earlier today so that it creates a deafening buzz online. He didn't know all the details but said they paid to have it on … [Read more...]
Social media: How to measure your marketing efforts
Shel Holtz is moderating the afternoon brainstorming session at Ragan's "Unconference" in Chicago and we're talking about how to measure whether social media marketing efforts is effective. Some ideas we're discussing: --Use social media to drive traffic to your website, then capture email addresses and start building an opt-in list of people who … [Read more...]
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