Tips, Tricks & Tools for Free Publicity
By Jen Thames
Event PR is a special breed of publicity.
Whether you’re just starting out in this niche or you’re taking on event PR yourself for the first time, there’s a lot you need to know. Being new to anything, you’re sure to make a few missteps at first. But if you know what common mistakes PR event newbies make, you can … [Read more...]
Just as Joan Stewart is The Publicity Hound, I'm tied to my famous cat, Simon Teakettle.
Dubbed "the cat who owns the company" in an article in Business Week and on MSNBC.com, his persona has gone through three actual feline … [Read more...]
I found a gem of a little publicity cheat sheet I know you'll love.
Actually, it's a big cheat sheet which is all the better because it's one of the most thorough at-a-glance summaries I've seen anywhere on how to get … [Read more...]
By Hollie Geitner
We frequently advise clients---using a statement coined by leadership expert Simon Sinek---that "people don't buy what you do, they buy why you do it."
It couldn't be any truer in the case of [Read more...]
By Roshanda E. Pratt
Everyone loves extras.
Extra fries, extra time to complete a project, and extra money in your bank account. Just as you and I enjoy a few “extras” so does the local television … [Read more...]
By Gail Mencini
The Boys of Summer are on the field. The smell of hot dogs, beer and peanuts waft through stadiums. The sound of the crack of a bat and cheers of the home team crowd resound.
What does that have to do with being an author?
Everything.
Imagine the new baseball rookie in his first at … [Read more...]
Now that you know the advantages and disadvantages of press releases and pitches, here are my recommendations on when to use each one.
Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow The Publicity Hound on Twitter.
Here's an idea for companies, nonprofits, government agencies and organizations whose employees are celebrating significant milestones such as finishing a marathon, stopping smoking or losing weight.
Plan a special event around … [Read more...]
I've stopped tweeting from seminars, workshops and other live events I attend as a speaker or an audience member. Here's why:
1. Multi-tasking, [Read more...]
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