During these slow days of summer, I hear people complaining that business is flat. If you need more clients, consider these six ideas: Start blogging. The search engines love timely, content-rich blogs, particularly on niche topics. The more you blog, the more traffic you'll get. Also, start posting comments at blogs written for the same target … [Read more...]
Publicity tips for musicians
When musicians email me asking for publicity tips, I share my best advice. Then I lead them to Bob Baker's website. Bob is a writer, independent musician and former music magazine editor who is dedicated to showing musicians how to get exposure and publicity, connect with fans, sell more CDs, and book more gigs. Here are four tips I found … [Read more...]
Pitch ethnic media
When publicist Miriam Silverberg took on Meli Melo, a French restaurant in New York City, as a client three years ago, she immediately got to work pitching ideas that would result in the greatest publicity possible. She dreamed, of course, of a four-star restaurant review in the New York Times. But she's realistic enough to know that a major … [Read more...]
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