If you're new to publicity and you don't know where to start, here's one of the best places.
Sign up for a free subscription to PitchRate.com, a service that connects sources with … [Read more...]
How a guest blogger pitched me and made me say ‘yes’
If you're pitching a blogger with an idea for a guest blog post, take a cue from James Nissen.
James pitched me last night regarding a guest blog post about how he built the buzz for SecretintheDirt.com, a free golf website hosted by PGA … [Read more...]
Syndicated columnists need sources; you can be one
Syndicated columnists can be valuable connections for a publicity campaign because they have such a far reach.
To find them, you can do your homework, consult media directories and search online for columnists who cover your topic.
But don't … [Read more...]
9 of 10 pet owners say ‘I love you’ to their dogs & cats
If you have a dog or cat, I'm betting that, at least once, you've looked it in the eyes and said "I love you."
That's because a clever survey by Iams, the pet food company, showed that 91 percent of customers it contacted several years ago admitted … [Read more...]
In-flight magazine editors and readers love these 7 topics
You won't find a more captive audience for your publicity campaign than inside an airplane, at 36,000 feet. Bored and restless, passengers often pull the magazines out of the pockets in front of them, flip through the pages, and then settle in for … [Read more...]
Free contact info, pitching tips for 9 TV producers
If you're hoping to get your product, service, cause or issue onto one of the big TV programs or news shows, whom do you contact?
A producer? Or a guest book booker? Or someone with a title you've never heard of?
Help is on the … [Read more...]
Employees, trying something new at work? Let columnist know
Are you trying something new at work?
Mildred L. Culp, who writes the syndicated column WorkWise, needs employees who are trying something that doesn't involve software or social media.
If you're a business owner, pitch your employee. If you're a publicist, pitch a client.
WorkWise is syndicated from The Miami Herald to … [Read more...]
Why a press release and not just a blog post?
If you're releasing a report on the state of your industry, what's the purpose of writing a press release? Why not just post the information to your blog?
In fact, why even bother with press releases? Can't blog posts serve the same … [Read more...]
Editor of Motivated magazine welcomes pitches
If you or your PR client have a great story to tell that can motivate entrepreneurs and upper management, you might be a good candidate for Motivated magazine.
Editor Shevaun Voisin said she welcomes pitches. But before pitching, please check out the magazine's website to get a … [Read more...]
Resource links experts with radio shows that need guests
If you're a guest expert, or a PR person who represents an expert, and you're looking for radio talk shows and podcasts that need guests, don't pitch only the big shows.
Many of them are difficult to book, and you might be far better off trying to … [Read more...]
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