The next time you generate publicity in a major newspaper or magazine, or at a blog, or you get onto a TV or radio show, don't stop there. You also need to publicize your publicity. That's what Michelle Tennant of [Read more...]
Piggyback onto the Royal Wedding with 70+ story ideas
Publicity guy Jerry Brown says the Royal Wedding on April 29, between Prince William and Kate Middelton, is the perfect opportunity for Publicity Hounds to "use headlines to make headlines." He's right. So here are my story ideas---yours for the taking. … [Read more...]
AP: The news powerhouse you probably aren’t pitching
Quick. Find your media hit list---the list of media you have pitched recently either for your own story idea or one for a PR client. Now, scan the list. I'll bet you a bag of dog treats that the Associated Press isn't on the list. That news powerhouse is frequently forgotten by PR people. Yet the AP was ranked first in terms of how often their … [Read more...]
Authors, the media don’t care about your books
I know that sounds harsh, but it's true. If you're trying to generate publicity for your book, you're going about it all wrong. You should be generating publicity for your expertise. That's one of the topics I discussed when I was a guest on Stacy … [Read more...]
Need story ideas? Here are 6 to pitch in March
This time of year, with no major holidays around the corner, you might be hurting for story ideas.
Here are several for the month of March, suggested by Shawne Duperon, a TV producer, and me, when we hosted a teleseminar on [Read more...]
6 ways to romance journalists with your pitch
Let journalists know you care, and they will care about what you know, says publicity expert Jill Lublin.
I first heard her say that about 10 years ago, and I've never forgotten it because she's right.
When I worked as a newspaper editor … [Read more...]
Tomorrow: How to pitch Oprah, GMA, other big shows
Not every Publicity Hound belongs on "Good Morning, America."
Even fewer belong on "Oprah."
If your topic isn't right for the audiences that watch those shows, don't even bother contacting the producers. But if it is, you could strike … [Read more...]
Look far beyond your topic for publicity ideas
When you're looking for a publicity opportunity, don't just concentrate on your core product, service, cause or issue.
In many cases, there's plenty going on inside your organization---or your home---worth sharing.
The most recent issue of the … [Read more...]
Pitch unusual angles, like witches, on how to sell a home
The housing market, which is still flat throughout most of the U.S., offers a timely opportunity to pitch stories to journalists, broadcasters and bloggers about unusual techniques for selling homes.
This morning's Wall Street Journal, for example, had a … [Read more...]
CEOs: Unusual hobbies, collections? Forbes wants you
Think beyond the office when you're pitching stories about yourself or your company to journalists and bloggers.
If your CEO has an unusual hobby or collection, Kym … [Read more...]
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