James pitched me last night regarding a guest blog post about how he built the buzz for SecretintheDirt.com, a free golf website hosted by PGA Champion Steve Elkington, legendary masters champion Jackie Burke, and Internet golf sensation Mike Maves.
Update: Here’s his guest post.
Here’s the pitch, which he emailed, with my comments in parenthesis:
Dear Joan (so much better than “Ms. Stewart,” which sounds too formal):