Tips, Tricks & Tools for Free Publicity
Sept. 11 is the deadline for pitching your business woman's success story, or your tips for women, for a special round-up of story ideas that will be presented to O Magazine editors and other top-tier media.
Publicists for PitchRate.com, which connects journalists with people seeking publicity, will take the best 10 to 20 pitches and … [Read more...]
The National Publicity Summit, the event that lets authors, speakers and experts pitch top-tier media outlets, is expected to close registration within the next week or two. It will take place Oct. 21-24 in New York City.
Only 100 people will be chosen to … [Read more...]
Jennifer Louden of Bainbridge Island, Wa. writes:
"I'm a best-selling author and my last book, The Life Organizer: A Woman's Guide to a Mindful Year, got a call back from an Oprah producer in March 2007. They called us saying, 'We love the book but don't know how to … [Read more...]
One of the biggest mistakes people make when measuring the success of a publicity campaign continues to be counting the number of newspaper clippings, or the number of page views, that result from a press release or promotion.
But a pile of clips, or thousands of page views, don't mean diddly.
Instead, determine whether your … [Read more...]
Martin Amm of Boston, Mass., writes:
"Our company, adenin Technologies, Inc., provides a complete intranet suite for businesses. We also offer software that turns your existing intranet into web 2.0, including blogs, a Twitter-like app and more.
"Employees communicate and … [Read more...]
Suzanne Fox Sevel of Melbourne, Fla., writes:
"I have a client in Atlanta, Ga., who just launched a new product called Scurtz: stylish, decorative skirts for chairs. They're very upscale, and some people see them as an alternative to … [Read more...]
If you have advice, opinions, story ideas or a question related to small business for BusinessWeek.com, a high-traffic destination for anyone looking for business tips, check out their [Read more...]
Lots of books on PR dole out advice on how to generate publicity, but few encourage the reader to take the next step needed to reach a particular goal.
Power Up with PR---A publicity guide for artists by Jackie Abramian does just that. The … [Read more...]
Companies that want to hire a PR firm, or do their own publicity, can find some helpful suggestions in the Forbes.com article The Single Greatest Marketing Tool. One tip, however, is just plain wrong. The article … [Read more...]
Nancy L. Jerominski of SeaTac, Wash. writes: "I'm a holistic lifestyle coach who has pitched a variety of story ideas, including 'maddening menopausal symptoms stopped without meds' and 'stop doing crunches for flatter abs.' "I actually HAVE pitched Oprah several times with no results. There are lots of miserable menopausal women, and I can help … [Read more...]
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