One of the biggest problems people make when they want publicity is treating everyone who can give it to them like a herd of cattle.
Got your hands on a pretty good media list? Great.
Using the same pitch … [Read more...]
Publicity and PR Tools Half Off Until Midnight Tonight
You love sniffing out deals, don't you? Here's one that will make your tail wag.
Today only, go to The Publicity Hound Store, choose any product--ebook, special report, video--and use the coupon code TREAT at checkout to slash the price in half.
Call it what you … [Read more...]
Pitching tips Thursday on how to get on Rachael Ray, Live with Kelly, Wendy Williams Show
Here's a short list of unsolicited junk that publicity-seekers send to TV shows where they want to appear as guests:
Bulky media kits Books they've written (sometimes multiple copies for everyone on … [Read more...]Renaming your business? Why it must pass the ‘telephone test’
By Marcia Yudkin
In 1994, a young investment banker named Jeff Bezos incorporated a company called Cadabra (after “Abracadabra”) to sell books online.
He had second thoughts about the name, however, after talking to his lawyer on the … [Read more...]
How to Pitch the Top 50 ‘New Product Review’ Bloggers
Whether you're launching a book or introducing a new app, plan to spend time researching and pitching bloggers who do product reviews.
Cision has published its list of the [Read more...]
Use Google Alerts to form relationships with journalists and get valuable free publicity
You probably already know how to use Google Alerts to discover stories that have been written about you or your topic.
But do you know how to take the next … [Read more...]
Offer journalists, bloggers a Skype interview with you or your expert
The more "extras" you can offer journalists and bloggers when you pitch, the more you increase your chances they'll cover your story.
When pitching, even print media, offer a Skype interview with yourself, or your … [Read more...]
Dog Tweets–Here’s what “off the record” really means when interviewing with a journalist
Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow The Publicity Hound on Twitter.
Dog Tweets – The Difference Between a Press Release and a Pitch
Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow The Publicity Hound on Twitter.
The difference between a press release and a pitch.
[Read more...]
Ignore journalists who say, “We don’t want follow-ups”…Here’s what they REALLY mean
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