If you want to get onto a TV show, into a magazine, or onto a blogger's radar screen, the best place to start is at their website or blog.
If the website has a search box, type "news tips" or "we … [Read more...]
Why press release follow-up calls irk journalists
You're a journalist working in a newsroom. Ten times a day, people call and ask, "I sent a press release last week but it hasn't shown up in the paper yet. Can you confirm you received it?"
You drop what you're doing, call … [Read more...]
Bloggers ignoring you? Connect on social media sites
Trying to get in front of influential bloggers and catching their attention isn't always easy. This includes journalists who blog.
Let's say you want to pitch a story about your company to an A-list blogger in your industry. Your emails go … [Read more...]
Offer a trivia quiz along with your press release
So do bloggers and journalists. That's why adding a link to a quiz can super-charge your press release and tip the scales in your favor that a website, newspaper or magazine, or your favorite blogger will announce your news, or … [Read more...]
Don’t freak if reporter asks, ‘OK to record our interview?’
It starts innocently enough when you meet a reporter for lunch at a local restaurant.
You spend the first 10 minutes making nice, and then the reporter pulls a notebook and pen out of his pocket.
After the first few easy questions to put you at … [Read more...]
How to wow the media—even when you’re on vacation
This week's guest post was written by Charmel Delos Santos, a private trader, author, mother of three, and ex-beauty queen wannabe. Ger her free preview ebook, "High Heeled … [Read more...]
Find the name of a blogger’s dog, cat, kid in 60 seconds
Update on March 8, 2012:
For years, I have recommended---at this blog, in my articles, in my newsletters, during my webinars, during interviews with other media, in my live presentations and elsewhere---that you NOT pitch a blogger unless you spend time at their blog reading their posts. You must have a good understanding of what they … [Read more...]
Personal details in your pitch is your ticket to publicity
Trust me when I tell you that a media list chock full of juicy personal details about a journalist or blogger can be your ticket to publicity.
BL Ochman agrees. She's a social media expert and a prolific blogger who writes about online … [Read more...]
3 critical details to include in your media database
You'll seldom find these details in those big, expensive media directories:
1. The names of a reporter's spouse and children.
2. An editor's likes and dislikes. For example, the food editor of your local newspaper mentions in her column that … [Read more...]
Sidestep expensive media directories: Create your own
If you do your own publicity, or you're a publicist who has a small number of clients, you probably don't have to spend thousands of dollars on those massive media directories that are as big as phone books.
Here's why:
You're … [Read more...]- « Previous Page
- 1
- …
- 4
- 5
- 6
- 7
- 8
- …
- 30
- Next Page »